How to boost Instagram Reels
If you're based in or intend to target audiences in the US and want to create an ad campaign that relates to credit, employment, housing, social issues or political ads, you must choose the category that best describes your ads from the Special Ad Category dropdown menu.
Starting February 2024, an Apple service charge of 30% of your total payment amount, before any applicable taxes, may apply when you boost in the Instagram iOS app. This fee is retained by Apple, not Instagram or Meta. Learn more about avoiding Apple service charges when boosting on Instagram.
Businesses can boost their reels to turn them into ads to reach new audiences and drive engagement. Boosted Reels appear in the Reels tab, Explore,feed and Stories. You can also learn how to boost an Instagram feed post or boost an Instagram Story.
Before you begin
- Reels must be less than 90 seconds and have a full-screen (9:16) vertical aspect ratio.
- Reels with copyrighted music, GIFs, interactive stickers or camera filters from a third party can’t be boosted.
- Reels shared to Facebook can’t be boosted.
Boost an Instagram Reel
How to boost Instagram Reels:
- Go to your profile.
- Tap the reel you'd like to boost.
- Below the reel, tap Boost.
- Fill in the details of your ad by selecting a Goal (what results you'd like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run). Tap Next once you've completed these details.
- To complete your ad, tap Boost reel under Review your ad.
Once you've tapped Boost reel, your ad will be submitted for review to make sure it meets our ad policies. Your ad will begin running after it's been reviewed and approved. You'll receive a notification in your Activity Feed after you submit an ad for review, when it's getting reviewed, if it's approved or disapproved and when the campaign ends.
Related Articles
| English (US) | + |