View Insights on Your Instagram Posts

Insights are only available on the Instagram mobile app.

Certain Messaging-related metrics, ad campaigns, and organic messaging features for businesses and ads delivered to and from Europe will be unavailable.

You can use Instagram insights to view metrics related to organic and promoted posts. Insights are free and available only for business or creator accounts.

Before you begin

  1. You need to have a business or creator account on Instagram to view insights on your posts.

View Insights on your Instagram Posts

To view insights on your posts:

  1. Go to your Instagram profile.
  2. Tap a post you'd like to view insights on.
  3. Below the image, tap View Insights.

Now, you'll be able to see how many likes, comments, shares, and saves your post got. You'll also see other Interactions and Discovery metrics. You can also tap the drop-down at the top of the screen to choose if you want to view insights for 7 or 30 days.

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