Create Instagram Reels Ads in Meta Ads Manager
Your ads can now appear in the Reels tab on Instagram. These ads will be inserted in between organic Reels content. Similar to organic Reels, people can comment, like, view, save, share and skip Reels ads.
Before you Begin
  • Your video creative can be up to 60 seconds and should be in the fullscreen, vertical format.
  • We recommend that your video ad creative includes music or sound to better fit the Reels placement.
  • Your Instagram Reels shouldn't use licensed music. We recommend using royalty-free music, like what's available in our Meta Sound Collection, or original audio for promotion instead.
  • Your ad shouldn't use Instagram Reels published before October 15th, 2021.
  • Your Instagram Reels media shouldn't contain face and camera effects, GIFs or product tags.
Create Instagram Reels Ads
To have your ads run on Instagram Reels:
  1. Go to Meta Ads Manager and select +Create.
  2. Select one of the following objectives for your ad:
    • Conversions
    • Reach
    • Traffic
    • Video Views
    • Brand Awareness
    • App Installs
  3. Create your ad as usual, filling in details for your campaign, budget and schedule, audience, and optimization and delivery.
  4. When you get to the Placements options, select Manual Placements if you’d like to run a standalone Reels ad campaign. Under Placements, select the dropdown next to Stories and check the box next to Instagram Reels.
    • Or you can select Automatic Placements to automatically include Reels ads in your video campaigns.
  5. Select a Call to Action and finish creating your ad.
Your ads will now be submitted for review. Once reviewed, your ad can appear in viewers’ Instagram Reels tab.
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