Adding Effects & Filters

Once you've taken or uploaded a photo or video, you can edit it by applying filters:

  1. Tap Next, then tap the filter you’d like to apply.
  2. Tap the filter again if you want to adjust filter strength left or right using the slider. Tap Done to save your change.
  3. Tap Next to add a caption and location and to share your photo.
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You can edit photos you take or upload from your phone's library. Once you've taken or uploaded a photo, tap Next then tap Edit at the bottom of the screen. Learn more about the effects you can create:

  • Tap Adjust to change the photo's vertical or horizontal perspective.
  • Tap Brightness to make your photo brighter or darker.
  • Tap Contrast to make the bright areas of your photo brighter and the dark areas darker.
  • Tap Structure to bring out the detail and texture in your photo.
  • Tap Warmth to shift the colors of your photo towards warmer orange tones or cooler blue tones.
  • Tap Saturation to increase or decrease the color intensity of the image (ex: adjust up to make the red redder).
  • Tap Color to add a color (yellow, orange, red, pink, purple, blue, cyan or green) to either the shadows or highlights of your photo. Tap the color you want to use twice to adjust the strength of the color.
  • Tap Fade to give your photo an aged look.
  • Tap Highlights to adjust the focus on the bright areas of the image.
  • Tap Shadows to adjust focus on the dark areas of the image.
  • Tap Vignette to darken the edges of the photo. Adding a vignette can direct the attention away from the edges towards the center of the photo.
  • Tap Sharpen to add crispness to your photo and make the photo appear clearer.
  • Tap Tilt Shift to give the appearance of a shallow depth of field, or placing the focus on a subject in the background while blurring out the foreground and vice versa.
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Before posting a photo, you can tap on it and hold to see what the original version looks like.

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In preview mode, a gray dot will appear below each of the effects you’ve applied to your photo. For example, a gray dot below Brightness means you’ve adjusted the brightness of your photo.

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After you've uploaded or taken a new photo, you can crop it. To crop a photo:

  1. Tap Edit > Adjust .
  2. Touch the screen and pinch to zoom in. Then move the photo and adjust how it fits within the frame. Use the grid to help you frame the photo.
  3. Tap Cancel to cancel or Done to save your change.

You can also add effects to your photo.

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When you take a photo using the Instagram in-app camera or upload a photo from your phone's library, you can straighten it with the Adjust tool. Once you upload a photo:

  1. Take or upload a photo, then tap Edit at the bottom of the screen.
  2. Tap Adjust, then swipe the slider left or right to straighten the photo. Use the grid to help you frame the photo.
  3. Tap Cancel to cancel or tap Done to save your change.
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You can rotate a photo after taking it or uploading it from your phone's library. To rotate your photo:

  1. Tap Edit at the bottom of the screen, then tap Adjust
  2. Tap in the top right to rotate your photo
  3. Tap Cancel to cancel or Done to save your change
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When you share a photo or video to your story, you can use creative tools to help capture and edit them.

Taking photos and videos

  • On iPhone, you'll automatically see when your phone detects darkness. Tap it to take better photos and videos in the dark.
  • To take a photo or video with a face filter, tap then select a filter at the bottom of the screen. When using the front or back-facing camera, the filter you choose will automatically appear on the closest person’s face. Keep in mind that face filters aren't supported on some older devices.
  • To zoom while recording a video, tap and hold with one finger to start recording, then slide up or down using that same finger.
  • Tap Music at the bottom of the screen, then search for a song. You can edit which part of the song you want to play in your story. This feature is only available on iOS devices in some countries right now.
  • Tap Focus at the bottom of the screen to take a photo or video of a person in focus mode. When you take a focus photo or video of someone, the person stays in focus and the background blurs. Focus mode only works if there's a person in your photo or video.
  • Tap Boomerang at the bottom of the screen, then tap the circle at the bottom to take a burst of photos that loops forward and backward.
  • To take a video without having to tap and hold, swipe left at the bottom of the screen and tap Hands-Free. Tap once to start recording a video, or tap and hold to see a timer that counts down before recording.
  • To take a video that plays in reverse, tap Rewind at the bottom of the screen. Tap and hold to record a video, or tap once to record hands-free.
  • Tap Superzoom to take a video that automatically zooms in on an object and plays a dramatic sound. Tap anywhere on the screen to select an area or object to zoom in on, then tap the circle at the bottom to start recording.
  • On iPhone, tap Stop-Motion to make a video using a series of individual photos. Tap the circle to take your first photo, then keep tapping to take additional photos. When you're finished, tap Done to see your stop-motion video.
  • On iPhone, you can switch between front and rear-facing cameras while recording a video. Tap and hold to start recording, then tap .

Using Type Mode

Tap Type at the bottom of the screen to share what's on your mind with different text styles and backgrounds—no photo or video required.

  • Tap the button at the top to change the text style, or tap the circle in the bottom left to change the background color.
  • You can add a background photo by tapping in the bottom right.
  • Tap > to add more options (like stickers) and finish sharing to your story.

Editing photos and videos

To add a filter to your photo or video, swipe left or right after taking it.

You can also tap the following creative tools at the top of the screen:

Tap to add text. From there, you can:

  • Add emoji.
  • Adjust text size up or down by tapping and using the slider.
  • Center text or align left or right by tapping .
  • Rotate and resize the text by using two fingers to pinch and zoom.
  • Choose a text color by tapping the colors at the at the bottom of the screen. Swipe to see more colors, or tap and hold a circle to choose a custom color.
  • Change the text style by tapping the button at the top of the screen.
  • Add a color background to text by tapping at the top of the screen and selecting a color.
  • Pin text to a fixed spot in your video. After taking a video, add text, then tap it and hold. Use the slider bar at the bottom of the screen to scroll through the video to find where you want to pin the text. Move the text and tap Pin.
  • Tap again to add another section of text.
  • Type @ then enter someone's username to mention them.
  • Enter a hashtag (example: #flower). People can tap it to view the page for that hashtag.

Tap to draw on your photo or video. From there, you can:

  • Choose from different brushes and drawing tools from the options at the top of the screen.
  • Adjust the line thickness by tapping in the bottom left and using the slider.
  • Choose a color to draw with by tapping the colors at the bottom of the screen. Swipe left to see more colors, or tap and hold a circle for more color options. You can also tap and drag and drop it to select a color from your photo or video.
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If you're not seeing certain stickers on Instagram, make sure your app is updated to the latest version by visiting the App Store or Google Play Store.

When you share a photo or video to your story, you can add stickers to express yourself in fun and unique ways.

From your story, tap to add stickers. From there, you can:

  • Add a questions sticker so people can ask you questions. People can respond by tapping the sticker in your story, then typing a question to ask you. When you view your own story and swipe up, you can see who asked you a question and what they said. Tap a response from someone to share it and answer the question in your story. Keep in mind that when you share someone's question, their photo and username will not be shown.
  • Add a music sticker and search for a song. You can move the sticker and edit which part of the song you want to play in your story. This sticker is only available in some countries right now.
  • Add a poll sticker or emoji slider sticker to write your own question and customize the answers. People can respond by tapping an option you've provided or sliding the emoji you've chosen. Once published, your followers can vote and see realtime results. When you view your story and swipe up, you can see how many votes each option received and how each person voted.
  • Add a location sticker by searching for or selecting nearby options. When people see your story, they'll be able to tap the sticker and view the page for that location.
  • Add a hashtag sticker. When people see your story, they'll be able to tap the sticker and view the page for the hashtag you enter.
  • Add a current time or weather sticker. These stickers are based on information from your device and your current location.
  • Add a selfie sticker by tapping the sticker with your profile picture and taking a photo. You can tap the sticker for more options.
  • Pin stickers to a fixed spot in your video. After taking a video, add a sticker, then tap it and hold. Use the slider bar at the bottom of the screen to scroll through the video to find where you want to pin the sticker. Move the sticker and tap Pin.
  • Find your recently used stickers by swiping right.
  • Rotate and resize a sticker by using two fingers to pinch and zoom.
  • Delete a sticker by dragging and dropping it on at the bottom of the screen.

See more tips for uploading, recording and editing your story.

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