About Instagram Ads

You can create ads from Instagram once you've converted your profile to a professional account. In addition to creating ads on Instagram, you can also use Facebook tools to create ads that appear on Instagram.

There are 3 ways to run ads on Instagram:

  • Create ads directly from Instagram. Once you convert your profile to a professional account, you can promote posts and stories from your Instagram account.
  • Create ads from your Facebook Page. If you manage a Facebook Page, you can link an Instagram account to that Page. When you create ads from your Page, they can appear on Facebook and Instagram.
  • Create ad campaigns in Ads Manager. Ads Manager provides comprehensive tools to create ads on Facebook and Instagram.

Each of these tools can be used to create ads on Instagram. Before creating ads, you must convert your profile to a professional account. In some regions, you’ll also need to connect your Instagram account to a Facebook Page you manage to run ads directly from Instagram.

To create ads from your Facebook Page or in Ads Manager, you must connect your Instagram account to a Facebook Page you manage.

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Need additional help? Visit the Business Help Center for more information and support.
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