About Instagram Promotions

Promotions look similar to organic posts and Stories but have a few differences.

  • Promotions have a Sponsored label beneath the handle in the corner.
  • Promotions may include a call-to-action button at the bottom of the promotion, if one was added when the promotion was originally created.
  • Promotions can be vertical or horizontal on Instagram.

Here's an example of what a promotion looks like on Instagram:

When you promote on Instagram, your ad will appear in people's Feed, Stories and their Explore tab. If you want your ad to only appear in one placement, you'll need to create your promotion in Ads Manager.

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