Differences between public and private accounts on Instagram
Note: If you are under 16 when you sign up for an Instagram account, you’ll have the option to choose between a public or private account, but Private is selected by default.
If you’re over 16, your Instagram account is public by default and you can choose to make your account private at any time. Learn more about how to make your account private.
The differences between public and private accounts on Instagram:
PublicPrivate
Who can follow you?
Anyone on Instagram
Only people you approve
Who can see public accounts you follow and who follow you?
Anyone on Instagram
Anyone on Instagram
Who can see private accounts you follow and private accounts that follow you?
Anyone on Instagram
Your followers
Who can see your photos and videos on your profile or in feed?
Anyone on Instagram
Your followers
Who can see your photos and videos in search results, Explore, and hashtag and location pages?
Anyone on Instagram
No one
Who can see your profile information, including your profile photo, name, username and bio?
Anyone on or off Instagram
Anyone on or off Instagram
Who can share your photos and videos with other people on Instagram and see what’s shared?
Your followers, unless you update your settings
Who can download your reel?
No one
Anyone on Instagram, unless you update your settings
No one
Who can embed your photos and videos off Instagram?
Anyone on or off Instagram, unless you update your setting
No one

Things to keep in mind if you have a public account and are over 16:
Things to keep in mind if you have a private account and are over 16:
  • Follow requests appear in Activity, where you can approve or ignore them.
  • If someone was already following you before you set your posts to private and you don't want them to see your posts, you can remove them from your followers list or block them.
  • Your followers can share your photos and videos in messages unless you update your settings. Only people who follow you can see what’s shared.
  • Private posts you share to social networks may be visible to the public depending on your privacy settings for those networks. For example, a post you share to Twitter that was set to private on Instagram may be visible to the people who can see your Twitter posts.
Things to keep in mind for all accounts:
Keep in mind that business profiles aren't able to make their accounts private. If you want to make your business account private, first switch back to a personal account.
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