Instagram Partner Monetization Policies

Eligibility Standards for Promotional Tools are now called Instagram Partner Monetization Policies. This is still the best place to learn about the rules for using Instagram's monetization tools.

In order for creators and publishers to use Monetization or Promotional tools on Instagram (including the Branded Content Tool and Shopping from Creators), they must comply with a set of rules called Instagram Partner Monetization Policies. These rules apply to accounts, behaviors and payments. There is a separate set of policies, called Instagram Content Monetization Policies, that apply specifically to monetized content.

Partner Policies

In order to use Monetization or Promotional tools on Instagram, your account and content must:

Comply with our Community Guidelines

These rules apply to all posts and interactions on Instagram, including rules against hate speech, calls for violence, and sexualized content. Any content posted by publishers or creators that violates our Community Guidelines, including our policies regarding intellectual property, authenticity, and user safety, may cause publishers or creators to become ineligible or lose their eligibility to monetize using our features. If you believe you may have violated our policies regarding intellectual property, you can find more information, learn more about copyright or trademark infringement.

Comply with our Content Monetization Policies

Monetized content must pass an additional level of standards above and beyond our Community Guidelines. These rules are called Instagram Content Monetization Policies. These include deeper restrictions on the content itself and the formats in which it is presented.

Share accurate information

Creators and publishers posting content flagged as misinformation and false news may be ineligible or may lose their eligibility to monetize. You can read more about this here.

Monetize authentic engagement

Creators and publishers can only monetize content consumed by their natural, authentic audience. This means creators and publishers may not engage in any behavior that artificially boosts views or engagement. This includes manufactured sharing, which is coordinated distribution of content, often for compensation.

Creators and publishers may lose the ability to monetize if their audience significantly consists of fake engagement, including, but not limited to, likes, follows, and views.

Follow our Payment Terms

Monetizing Creators and publishers must comply with Instagram's rules for making and receiving payments.

Develop an established presence

Creators and publishers must have an authentic, established presence on Instagram. This also includes maintaining a sufficient follower base.

Follow our rules for politicians and governments

Current elected and appointed government officials, who are subject to applicable government ethics are not eligible for monetization features. Current political candidates, parties, and registered political committees, who are subject to applicable election or campaign finance rules, are also not eligible for monetization features. Communications that are regulated as political advertising under applicable law are also ineligible for monetization features. However, in the United States, the branded content tool may be used in branded content posts if the paying partner has been authorized to run ads about social issues, elections or politics with a connected Facebook page.

Avoid systemic violations

Monetized creators and publishers, and those that have not been onboarded to a monetization product, may lose the ability to monetize if an entity connected to it has repeatedly violated these policies.

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