How do I set up a business profile on Instagram?

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Convert to a Business Profile:

  1. Go to your profile and tap (iPhone) or (Android) in the top-right corner.
  2. Tap Sign up for a Business Profile.
  3. Tap Create New Account or Convert Existing Account.
  4. (Optional) If you want to connect your account to an existing Facebook Page, you can, but it's not required. If you plan on using third party apps with your Instagram Business Profile, you'll need to connect it to a Facebook Page.
  5. Make sure your profile is set to Public. Private accounts can't switch to Business Accounts.
  6. On the Set Up Your Business Profile page, review your business's contact information, make any changes and tap Done.

With a business account, you'll get access to new business features and Instagram Insights.

Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page.

Do you still have questions? Find additional support on our resources page.

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