What is a counterfeit?
A counterfeit good is a knockoff or replica version of another company’s product. It usually copies the trademark (name or logo) and/or distinctive features of that other company’s product to imitate a genuine product. The manufacture, promotion or sale of a counterfeit good is a type of trademark infringement that is illegal in most countries, and is recognized as being harmful to consumers, trademark owners and honest sellers. Please note that counterfeit goods may be unlawful even if the seller explicitly says that the goods are counterfeit, or otherwise disclaims authenticity of the goods.
If you believe content on Instagram is selling or promoting counterfeit goods, you can report it to us by filling out this form or by using the Brand Rights Protection tool, which enables a rights holder to identify and report violating content for trademark, copyright, and counterfeit.
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