How do I shop on Instagram?

Purchasing on the brand's website may not be available in every country.

You can shop from brands you already follow on Instagram or discover new brands in Instagram Shop.

You can also save products that you're interested in to your Wishlist and buy them at a later time.

To shop on Instagram:

  • In Feed and Explore: Tap a post with a to reveal the product name and price. Tap the product photo to view the product page and complete your purchase on Instagram or on the seller's website.
  • In Stories: Tap a story with a product sticker to view the product page and complete your purchase on Instagram.
  • In Live: Tap on products pinned to the bottom of a live video to add them to your Cart. Tap at the bottom of a live video to see other products from that brand that can be bought on Instagram.
  • In IGTV: Tap at the bottom of an IGTV video, then tap on a product to view the product page and complete your purchase on Instagram or on the seller's website.
  • In the Instagram Shop tab: Tap at the bottom. Explore shops you can buy from on Instagram or on the seller's website.

Note: Only purchases made on Instagram are protected by our Purchase Protection Policies.

How does Wishlist work on Instagram?

You can save any product to your Wishlist by tapping , and you can move items from your Cart to your Wishlist to buy them later.

Please be aware that seller's can remove products from their shops at any time. If a product is removed from a seller's shop, it will also be removed from your Wishlist or Cart.

To save an item to your Wishlist from a seller's shop:

  1. Go to the profile of any seller with a shop.
  2. Tap View Shop.
  3. Tap next to the product name below a product photo.

To save an item to your Wishlist from a product page:

  1. Tap any product photo to view the product page.
  2. Tap .

To move an item from your Cart to your Wishlist:

  1. Tap or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Cart.
  4. Select the Cart you'd like to view.
  5. Tap Save for Later on the select item.

To find your wishlist:

  1. Tap or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right.
  3. Tap Saved, then tap Wishlist.
Ways to buy on Instagram

You might see different ways to buy something on Instagram. They might appear as posts or stories from the brands or people you follow, or from an ad.

Swipe to shop

On some stories, some brands include a swipe feature that takes you directly to the seller's website to complete your purchase.

Product launches

Brands or people you follow may post about upcoming product launches for purchase on Instagram. You can Set a Reminder through a shop’s Story about the launch or on the product page to get notified before the product launch. If you set a reminder, you’ll receive a notification 24 hours prior and 15 minutes prior to the launch.

When the product launches, you can checkout without leaving Instagram. To prepare for the launch, you can add your delivery and payment information before the product launches since some products sell out quickly.

What if I have a question about a purchase I made on an Instagram product page?

If you made a purchase on Instagram, learn how to get help with your order.

For questions about a purchase you made through the seller's website, please contact the seller directly.

How do I report inappropriate products on Instagram?

Each of us is an important part of the Instagram community. If you see something on a business profile that you think may violate our policies, please help us by using our built-in reporting options. We have teams that review these reports and works as quickly as possible to remove accounts that don't adhere to our policies.

Sometimes you may see posts that you don’t like, but don’t violate our policies. If that happens, you can unfollow or you can block the account that posted it.

To report a post containing a tagged product:

  1. Go to the post with a product tagged.
  2. Tap (Android) or (iPhone) on the top right corner.
  3. Tap Report and select a reason.
  4. (Optional) If you wish to unblock the account, you can tap on “...” in the top right corner of the business profile and tap Unblock.

To report a tagged product:

  1. Go to the post with a product tagged.
  2. Tap the tag.
  3. Tap (Android) or (iPhone) on the top right corner.
  4. Tap Report Product and select a reason.
  5. Tap Report.

To report an account:

  1. Go to the business account on Instagram.
  2. Tap (Android) or (iPhone) on the product details page.
  3. Tap Report.
  4. (Optional) If you wish to unblock the account, you can tap on “...” in the top right corner of the business profile and tap Unblock.

Learn more about what to do if someone on Instagram asks you to buy goods or services from them.

Was this information helpful?