Accounts you follow with shops may post about upcoming product launches on Instagram.
You can set a reminder through a shop's story about the launch or on the product page to get notified before the launch.
If you set a reminder, you'll receive a notification 24 hours prior and 15 minutes prior to the launch. You'll also receive a notification at the scheduled launch time.
When the product launches, you can checkout without leaving Instagram.
You can add your delivery and payment information before the launch to prepare since some products sell out quickly.