Ways to shop on Instagram
Purchasing on a shop's website may not be available in every country.
You can shop on Instagram from accounts with shops.
Shopping on Instagram
To shop on Instagram:
In Feed and Explore- Tap a post with a
to reveal tagged products.
- Tap a product tag to view the product page.
- Complete your purchase on Instagram or on the shop's website.
Learn how to tag product in your photos.
In Stories- Tap a story with a product sticker to view the product page.
- Complete your purchase on Instagram or on the shop's website.
If someone shares a shop or a collection of products in their story:
- Tap the photo, then tap View shop or View collection.
- Tap a product to view the product page and complete your purchase.
On some stories, some shops and businesses may include a Link sticker that takes you directly to their website to complete your purchase.
Learn how to:
In Reels- Tap View products at the bottom of a reel.
- Tap
to save a product. Or, tap a product to view the product page.
- Complete your purchase on Instagram or on the shop's website.
In shops on Instagram- Go to the profile of the shop you want to browse.
- Tap View shop.
- From within a shop, you can browse and buy products on Instagram or on the shop's website.
Learn more about how shops on Instagram work.
Please be aware that only purchases made on Instagram are protected by our Purchase Protection Policy.
You may also be able to purchase products from shops through ads on Instagram.
How do saved products work on Instagram?You can save products that you're interested in. If you save products, you can buy them on Instagram or on the shop's website at a later time.
You can save any product by tapping . You can also move items from your cart to your saved products to buy later.
. You can also move items from your cart to your saved products to buy later.Please be aware that products can be removed from shops at any time. If a product is removed from a shop, it will also be removed from your saved products or cart.
Learn more about how saved products work on Instagram.
Note: Items that you saved to Wishlist now live in Saved products.
What if I have a question about a purchase I made on an Instagram product page?If you bought something on Instagram, you can get help with your order.
For questions about a purchase you made through the shop's website, please contact the shop directly.
Learn more about:
- How to report a seller or product on Instagram
- What to do if someone on Instagram asks you to buy goods or services from them
- How to avoid scams on Instagram
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