Ways to shop on Instagram
Purchasing on a shop's website may not be available in every country.
You can shop on Instagram from accounts with shops. You can discover new shops on Instagram Shop.
Shopping on Instagram
To shop on Instagram:
In Feed and Explore
  1. Tap a post with a shop to reveal tagged products.
  2. Tap a product tag to view the product page.
  3. Complete your purchase on Instagram or on the shop's website.
In Stories
  1. Tap a story with a product sticker to view the product page.
  2. Complete your purchase on Instagram or on the shop's website.
If someone shares a shop or a collection of products in their story:
  1. Tap the photo, then tap View shop or View collection.
  2. Tap a product to view the product page and complete your purchase.
On some stories, some shops and businesses may include a Link sticker that takes you directly to their website to complete your purchase.
Learn how to:
In Reels
  1. Tap View products at the bottom of a reel.
  2. Tap to save something to your Wishlist. Or, tap a product to view the product page.
  3. Complete your purchase on Instagram or on the shop's website.
In Live
Tap on products pinned to the bottom of a live shopping broadcast to view the product page.
You can also tap shop at the bottom of the video to see other products from that shop.
In Instagram Shop
Tap shop at the bottom of the app. Explore shops with products you can buy on Instagram or on the shops' websites. Use the search bar at the top to find shops and products.
In shops on Instagram
  1. Go to the profile of the shop you want to browse.
  2. Tap View shop.
  3. From within a shop, you can browse and buy products on Instagram or on the shop's website.
Learn more about how shops on Instagram work.
In Instagram Direct
Qualifying sellers who have set up business accounts on Instagram are able to sell items in Instagram Direct.
If you see an item you want to buy on a participating seller’s profile, tap Message to create a chat between you and the seller. After confirming your order details, the seller will send you a payment request which you can fulfill in Instagram Direct using Meta Pay or a third-party payment method. You must be at least 18 years old to buy something in Instagram Direct.
Please be aware that only purchases made on Instagram are protected by our Purchase Protection Policy.
You may also be able to purchase products from shops through ads on Instagram.
How does Wishlist work on Instagram?
You can save products that you're interested in to your Wishlist. If you save products, you can buy them on Instagram or on the shop's website at a later time.
You can save any product to your Wishlist by tapping . You can also move items from your Cart to your Wishlist to buy later.
Please be aware that products can be removed from shops at any time. If a product is removed from a shop, it will also be removed from your Wishlist or Cart.
Learn more about how Wishlist works on Instagram.
How does setting reminders for product launches and live shopping work?
Some shops may have product launches or live shopping broadcasts.
You can set a reminder to get notified about upcoming launches and broadcasts.
Product launches
Accounts you follow with shops may post about upcoming product launches on Instagram.
You can set a reminder through a shop's story about the launch or on the product page to get notified before the launch.
If you set a reminder, you'll receive a notification 24 hours prior and 15 minutes prior to the launch. You'll also receive a notification at the scheduled launch time.
When the product launches, you can checkout without leaving Instagram.
You can add your delivery and payment information before the launch to prepare since some products sell out quickly.
Live shopping
You can purchase products featured in live shopping broadcasts on Instagram.
You can set a reminder through a shop's feed posts or stories about the broadcast up to 90 days in advance.
If you set a reminder, you'll receive a notification 24 hours prior and 15 minutes prior to the broadcast. You'll also receive a notification when the broadcast begins.
What if I have a question about a purchase I made on an Instagram product page?
If you bought something on Instagram, you can get help with your order.
For questions about a purchase you made through the shop's website, please contact the shop directly.
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