Troubleshoot Ad Account Connections for Ads on Instagram
If you’re unable to use your Facebook ad account for ads on Instagram, you may need to resolve permission errors on your Facebook ad account. The instructions for managing your permissions will vary depending on if your Facebook ad account is a Personal ad account or Business ad account.
If you only use Ads Manager to run your Facebook Page or ads, you have a Personal Facebook ad account. If you use Business Manager or Business Suite to manage your businesses, then you have a Business Facebook ad account.
Troubleshoot Connecting to your Personal Facebook Ad Account
You’re likely unable to use your Facebook ad account for ads on Instagram because you don’t have Admin access to the Personal Facebook Ad Account. You need to have an active Facebook account in Accounts Center that has Admin permissions on your Facebook Ad Account. Learn more about ad account permissions by role.
The Ad Account holder for the Personal Facebook Ad Account will need to grant you permission. Only an existing Ad Account Admin can grant you an Admin role on the Facebook Ad Account. To grant you permission, they can
  1. Login to Facebook to access Ad Account Settings.
  2. Under Ad Account Roles, click on Add People and add your Instagram account.
Once your Instagram professional account is added to your Personal Facebook Ad Account, you’ll be able to boost on Instagram and enable connected experiences.
Troubleshoot Connecting to your Business Facebook Ad Account
You’re likely unable to use your Facebook ad account for ads on Instagram because your Business Facebook Ad Account isn’t connected to your Instagram professional account.
To add your Instagram professional account to your Business Facebook Ad Account, you can
  1. Login to Facebook to access your Business Settings.
  2. Under Ad Account Roles, click on Add People and add your Instagram professional account.
    • Note that all Instagram account users will be listed as “Instagram [Instagram Account full name].”
Once your Instagram professional account is added to your Facebook Ad Account in Business Manager, you’ll be able to boost on Instagram and enable connected experiences.
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