Aside from ads, how do I grow my audience on Instagram?

The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers from Search & Explore or Activity, where people can see posts that their followers have liked.

You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:

  • Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards
  • Mention your account in the press
  • Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website
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