Troubleshoot Promoting Instagram Stories

If you are unable to promote your story, it may be due to the following:

  • Aspect ratio is not 9:16 or between 4:5 and 1.91:1. If you're having trouble capturing a story with the correct aspect ratio, we recommend taking the story with the camera in the Instagram App.
  • Includes tappable elements. @ mentions, hashtag stickers, location stickers, question sticker and polls, are all elements that make a story interactive. Interactive stories can't be promoted at this time.
  • Out of date. If you're promoting an image or video that has been shared in the past, it may not be able to be promoted.

Note: Some creative tools are not available to be used as part of an ad creative (for example: music stickers, GIFs, etc.)

Please review our Advertising Policies and Community Guidelines to ensure you are meeting the standards for placing creative on our platform. We recommend promoting stories that have performed well organically and that show your businesses in a honest and real way. Learn more about the ways stories can be used to build your business on Facebook IQ.

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Need additional help? Visit the Business Help Center for more information and support.
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