Connecting your Instagram account and a Facebook page you manage
To connect your Instagram account and your Facebook Page, you first need to be an admin of that Page on Facebook and you may need to switch your personal account to a professional account to link to a Facebook Page (if the Facebook Page is managed in a Business Manager).
Connecting an Instagram Professional account and a Facebook Page
When you connect an Instagram professional account and a Facebook Page:
  • Page admins, editors, moderators and advertisers can create Instagram ads from Facebook and manage comments on those ads.
  • Page admins, editors and moderators can read and respond to Instagram comments and Direct messages from their Facebook Page Inbox.
  • Page admins, editors and moderators can view and manage customers’ Instagram contact information in the Contacts tab on Facebook.
  • Page admins and editors can share Facebook Page posts to Instagram. Anyone logged into the connected Instagram account can share Instagram posts to a Facebook Page.
  • Page admins and editors can add to your Page’s story from Instagram.
  • Page admins and editors and anyone logged into the Instagram account can add a button to Instagram for booking appointments on Facebook.
  • If the business is eligible for Instagram Shopping, anyone logged into the connected Instagram account can set it up.
  • If the Page is enrolled with Facebook's Charitable Giving Tools, anyone who has a role on the Page can let people add donation stickers to Instagram Stories.
  • Businesses can integrate a third-party app from a developer.
Learn more about Page roles on Facebook.
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