Advertising on Instagram

Visit the Ads Help Center to learn more about advertising on Instagram, or the developer portal to learn more about using Instagram's API Platform.

More Information for Advertisers

You can create ads for Instagram by promoting a post from within the app or by using ad creation, Power Editor or the ads API.

Learn more about advertising on Instagram.
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The best way to grow and strengthen your audience is to create high quality, on-brand content that people want to see in their Instagram feed. Creating strong content also increases the likelihood that your account will be discovered by non-followers from Search & Explore or Activity, where people can see posts that their followers have liked.

You can also grow your audience by making Instagram part of your day-to-day business and marketing. For example:

  • Post a sign at your retail locations with your Instagram account, or share it in communications like emails and postcards
  • Mention your account in the press
  • Announce your Instagram account on other platforms like Facebook or Twitter with a link to your account, or provide a link on the homepage of your website
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Visit the Instagram for Business blog to see how brands are already crafting eye-catching original posts and inspiring their customers and followers to do the same.

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