View Insights on Your Instagram Stories

You can use Instagram insights to view metrics related to organic and promoted stories. While stories only last for 24 hours before expiring, you can view insights on past stories for up to seven days after they’re created. Keep in mind that you can only see insights for stories you've shared since you converted to a business or creator account. While you can view insights on past stories, you won't be able to view past stories that have expired.

Before you begin

  1. You need to have a business or creator account on Instagram to view insights on your stories.

View Insights on your Instagram Stories

To view insights on your stories:

  1. Go to your story by tapping your profile picture on the top of your feed or profile.
    • If you want to view insights on a past story, tap the Insights action button on your profile and find the story under Content You Shared.
  2. Swipe up on your story image or video.

Now, you'll be able to see how many likes, comments, shares, and saves your story got. You'll also see other Interactions and Discovery metrics.

Note that you can also view insights on your Stories under your overall account insights. You can access these through the Insights action button on your profile or by tapping Insights under .