View Insights on your Instagram Stories

If you have a Business Profile on Instagram, you'll have access to business tools like insights to learn more about your audience and how to keep creating content they enjoy.

Before you begin

  1. Make sure to convert your profile to a Business Profile.

View Insights from your Instagram Stories

To view insights on your Instagram Story:

  1. Go to your story
  2. Swipe up on your image or video
  3. Tap
  4. View insights on your story

Stories are automatically sorted chronologically, to help reflect how people engage with your content. Insights from your stories will be available for up to 14 days after they're created.

Please keep in mind that while you can view insights on past stories, you won't be able to view past stories that have expired. Stories last for 24 hours, before expiring.

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