About Ad Coupons on Instagram
An ad credit or coupon is a form of payment for your ads on Instagram. You may receive a coupon through periodic in-product promotions. Currently, you can't purchase or request ad credits directly from Instagram.
How ad credits work
When you redeem an ad credit, it'll pay for advertising costs that you accrue on your account. As long as you're running an ad, your ad credit will be charged daily until it runs out or expires.
An ad credit can't pay for any advertising costs that you accrued before it was added to your account. Those costs, as well as costs you accrue after your ad credit is gone, will be charged to the primary payment method on your ad account. If you don't want to spend more than your ad credit is worth, set up a campaign spending limit or an account spending limit.
If you didn't find your answer in this article, please contact our payments support team here.