About Advertising Instagram Shopping Posts

With Instagram Shopping, businesses can tag products directly in their posts, making the shopping experience easier and more enjoyable. As part of our continued investment in building the best shopping experience, we are now giving shopping businesses the ability to run their existing shopping posts as ads, providing the same experience to their broader target audience. Shoppers that tap on these ads will be taken to a product description page within Instagram and can proceed to purchase from the business’ mobile site.

  • Lean into a growing shopping behavior. Instagram has introduced features like product tags in shopping posts and product detail pages that make it easier for people to find information for products that they discover on Instagram. Advertisers can now lean into this growing behavior.
  • Scale your presence. You can use our ads system to reach your target audience at scale with content that is easy to shop.
  • Repurpose existing media. You can create ads from the shopping posts you have already shared on your business profile, and repurpose media that has performed well organically.
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