About Ads with Product Tags
Instagram has always been a great place for discovery. People love to browse, explore and shop from businesses directly from the app. Businesses can use product tags to feature shoppable products in their Instagram posts and stories.
Advertisers can:
Ads with product tags drive people directly to a product details page which allows them to shop the ad and move from discovery to purchase. Businesses that use checkout on Instagram can enable checkout for a campaign to give shoppers the ability to purchase from the business’s website or directly in-app.
Benefits of ads with product tags:
  • Send people to a product details page. Ads with product tags enable faster product discovery and deeper consideration.
  • Drive traffic and post engagement. Shopping ads can help grow your pool of shopping Custom Audiences. Advertisers can then re-engage these audiences with retargeting ads.
  • Maximize the reach of your shoppable products. Ads with product tags enable new and existing customers to discover your products at scale.
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