About Billing for Instagram Ads

It's up to you how much you want to spend on your Instagram promotion. You'll choose a Total Budget, which is the total amount you want to spend on the promotion. You'll also set a Duration for your promotion, which is the number of days you want your promotion to run. Keep in mind that you'll never spend more than the Total Budget you set.

When you'll pay for your ads depends on how you pay for them. You can select a payment method at the end of setting up your first promotion on Instagram. The payment method you select determines your payment settings. There are two main payment settings for Instagram ads:

  • Automatic payments: We'll automatically charge you whenever you spend a certain amount, known as your billing threshold, and again on your monthly bill date for any leftover costs. This is how you'll pay if you use PayPal or most credit and debit cards to purchase ads.
  • Manual payments: You'll add money to your account first, and then we'll deduct from that amount up to once a day as you run ads. This is how you'll pay if you use a manual payment method (like PayTM) to purchase ads. With manual payments you won't have a billing threshold.
You can also delete a promoted Instagram post at any time to stop paying for the ad.

If you didn't find your answer in this article, please contact our payments support team here.

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