About Shopping on Instagram Videos
Businesses and creators can tag products when they create Instagram video content on Instagram. Viewers will be able to buy or save products added to the shopping video.
Benefits of featuring products on Instagram video:
  • Drive consideration: You can use shopping on Instagram video to show people how to use a product, provide a product review or recommendation, and/or answer questions from your audience. You can use sound, editing, and graphics in your Instagram video to bring your favorite products to life in a way that really draws in viewers.
  • Feature new products: Shopping on Instagram video provides an inspirational, immersive and entertaining way to share your favorite products with your audience through shoppable product tags. Additionally, the longer format of Instagram video allows you to share more about the products you love in a creative way that helps turn that viewer into a buyer.
  • Collaborate with creators: Businesses and creators can use shopping on Instagram video to drive sales for merchandise or product collaborations. Your business and creator must be approved using Shopping Partner Permissions.
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