Gift Cards for Businesses on Instagram

Overview

This feature is only available for businesses and creators in some countries.
You can set up gift cards on Instagram to give people a way to support your business. When someone taps the Gift Cards button on your Instagram profile or the Gift Cards sticker on your Instagram story, they’ll be directed to your partner’s website to buy your gift cards.
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To enable gift cards, your Instagram account and business must fulfill the following requirements:

  • Have an Instagram business or creator account: Your Instagram account must be converted into a business or creator account.
  • Set up your service with a partner: Your business will need to set up a gift card with a partner using the instructions on the partner’s site. To set up a gift card on your Instagram account, you'll need to select a partner from the available options.
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To allow people to buy your gift cards through the Gift Cards button on your Instagram profile, you’ll first need to set up your business with a partners. Click on your region below to find the countries that support gift card partners. Then, click the partner’s name in the list to visit their website for instructions and additional information. If your country isn’t listed below, gift card partners may not be available in your country.

CountryAvailable Partners
USA Gift Up!, Kabbage, LoyLap, Raise, Rise.ai, Square, Toast, Yiftee
CanadaGift Up!, Rise.ai, Square
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CountryAvailable Partners
MexicoRise.ai
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Set Up

This feature is only available for businesses and creators in some countries.

After you’ve selected a partner for your gift cards on Instagram, you can set up the Gift Cards button on your Instagram profile.

Set up gift cards on your Instagram profile

To set up gift cards for your business on Instagram:

  1. Go to your Instagram profile.
  2. Tap Edit Profile.
  3. Under “Public Business Information,” tap Action Buttons.
  4. Under “Select a Button,” choose Gift Cards.
  5. Select a partner to sell your gift cards. If you haven’t already set up your gift cards with a partner, follow the instructions on the partner’s site.
  6. Add the partner link for the gift card service you selected.
  7. After you’ve entered the website, tap Done.

Now, people will be able to buy gift cards through the Gift Cards button on your Instagram profile. Note that active Book, Get Tickets, Reserve and Schedule buttons on your profile will be automatically removed if you add a Gift Cards button.

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You can remove the Gift Cards button from your Instagram profile at any time.

Remove gift cards from your Instagram profile

To remove gift cards from your profile on Instagram:

  1. Go to your Instagram profile.
  2. Tap Edit Profile.
  3. Under “Public Business Information,” tap Buttons.
  4. Under “Select a Button,” choose Gift Cards.
  5. Tap Remove Action Button on the bottom.

Now, the Gift Cards button will no longer show up on your Instagram profile.

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This feature is only available for businesses and creators in some countries.

When you add a Gift Cards sticker to your Instagram story, people can tap on the sticker to buy gift cards from your partner’s website.

Add a Gift Card sticker to your Instagram story:

To add a Gift Cards sticker to your Instagram story:

  1. Select a photo or video to upload to your story.
  2. Select the “GIFT CARDS” sticker.
  3. Add a partner to sell your gift cards. If you haven't already set up your gift cards with a partner, follow the instructions on the partner’s site.
  4. Add the partner link for the gift card service you selected.
  5. After you’ve entered the website, tap Done.
  6. Move the Gift Cards sticker to where you would like it to appear on your story. You can also tap the sticker to change its color.
  7. Share your story.
Now, people can buy gift cards through the sticker on your story. You should also note that
  • Only one Gift Cards sticker can be added per story.
  • Viewers can reshare your Gift Cards sticker to their own story.
  • You won’t receive notifications when people reshare your Gift Cards sticker to their story.
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