Set a Minimum Age for Branded Content Posts

You can now set minimum age restrictions for people to see your branded content posts. Consider adding a minimum age for posts about certain categories of products.

Restricted goods

Products promoted on Facebook and Instagram must comply with our policies for restricted and prohibited goods. When you promote certain products like alcohol or dating apps, your posts must meet policy requirements to be visible to the appropriate age group.

Some restricted goods that require minimum age restrictions to comply with our policies include:

  • Alcohol
  • Dating
  • Real-money gambling
  • State lotteries
  • Online pharmacies
  • Over-the-counter (OTC) drugs
  • Drug and alcohol addiction treatment
  • Cosmetic procedures and weight loss products and services
  • Financial and insurance products

While creating a branded content post, you can add a minimum age for people everywhere or in specific countries. You won’t be able to add a minimum age for a post after it’s been created. If you’d like to add or change the minimum age after you’ve created it, delete the post and create a new one.

Set a default minimum age

You can choose to add a default minimum age that will apply to people everywhere. For example, if you set the default minimum age to 21, it blocks everyone under 21 from seeing the post.

Set a minimum age for specific countries

You can also add a minimum age for people in specific countries. For example, you can add a minimum age of 18 for people in Turkey, and set a default minimum age of 25 for people everywhere else. The default minimum age applies to any country where you haven’t set up a specific minimum age.

You can also set a minimum age for all of your posts in your creator or business settings.

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