Requirements to apply for a verified badge on Instagram
Some verified accounts are owned by a notable person, brand, or entity, while others are subscribed to Meta Verified.
  • Verified badges mean an account has been verified based on their activity across our products and information or documents they provide.
  • Meta Verified is a paid monthly subscription that comes with features like the verified badge, account support, impersonation protection, and more.
If you already have an existing verified badge based on prior requirements, you can still subscribe to Meta Verified.
There are two ways to get the verified badge:
  1. Subscribe to Meta Verified. Learn more about the eligibility criteria.
  2. Apply for the verified badge if you are a public figure, celebrity or brand and meet the account and eligibility requirements outlined below.
For accounts not subscribed to Meta Verified, we look at a number of factors when evaluating Instagram accounts to determine if they meet our verification criteria.
In addition to following Instagram's Terms of Use and Community Guidelines, your account also needs to be:
  • Authentic: Represent a real person, registered business or entity.
  • Unique: Represent the unique presence of the person or business. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don't verify general interest accounts (example: @puppymemes).
  • Complete: Your account must be public and have a bio, profile photo and be active when you apply.
  • Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don't consider paid or sponsored media content as sources for review.
Learn more about how to apply for a verified badge if you meet the above account and eligibility requirements.
  • Make sure your username is what you'd like it to be before you apply for a verified badge. Once verified, you may not change the username on your account.
  • If you receive a verified badge using false or misleading information during the verification process, we will remove your verified badge and may take additional action to disable your account.
If your account is verified by Instagram for notability, you may want to enable additional security tools like two-factor authentication. Learn about other security tips on Instagram.
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