What are the requirements to apply for a verified badge on Instagram?
We look at a number of factors when evaluating Instagram accounts to determine if they meet our verification criteria.
In addition to following Instagram's Terms of Use and Community Guidelines, your account also needs to be:
  • Authentic: Represent a real person, registered business or entity.
  • Unique: Represent the unique presence of the person or business. Only one account per person or business may be verified, with exceptions for language-specific accounts. We don't verify general interest accounts (example: @puppymemes).
  • Complete: Your account must be public and have a bio, profile photo and be active when you apply.
  • Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don't consider paid or sponsored media content as sources for review.
Keep in mind that if you receive a verified badge using false or misleading information during the verification process, we will remove your verified badge and may take additional action to disable your account.
If your account is verified by Instagram, you may want to enable additional security tools like two-factor authentication. Learn about other security tips on Instagram.
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