Instagram Business Tools

Instagram business tools include features like adding contact information, viewing insights about your posts and followers and promoting posts from within the Instagram app and even shopping on Instagram.

Business Profiles

On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business.

To switch your profile to a business account:

  1. Go to your profile and tap in the upper right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to Professional Account.
  5. Tap Business.
  6. If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.
  7. Add details, like your business category and contact information.
  8. Tap Done.

With a business account, you'll be able to access business features and Instagram Insights. These tools can help you understand who is engaging with your business on Instagram.

You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit Profile. Go to Profile Display under Public Business Information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

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Use these instructions if your Instagram Account is using Instagram's professional tools. While it's not required, we recommend connecting your Facebook Business Page with Instagram to get the most out of Instagram's business tools. Learn more about what features become available once you link Instagram and Facebook. You can change or add a Facebook Page to your Instagram professional account from the Instagram App.

Before you begin

  • Convert your account to an Instagram professional account.
  • Be an admin of the Page you'd like to connect to.

Add a Facebook Page to your Instagram

To add or change the Facebook Page that's connected to your Instagram account:

  1. Go to your profile.
  2. Select Edit Profile.
  3. Under Public Business Information, Select Page.
  4. Choose a Page from your Pages that you'd like to connect to or select Create a New Facebook Page.

Your business account is now connected to a Facebook Page. If the page you'd like to connect doesn't appear in the drop-down from your profile, it may be because you're not an admin of that Page. Check your Page's settings and make sure you have permission to add that page to your Instagram business account.

Learn more

Need additional help? Visit the Business Help Center for more information and support.
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Right now, only some public figures, celebrities and brands have verified badges. You can request a verification badge with the steps below. However, submitting a request does not guarantee that your account will be verified.

  1. Go to your profile and tap
  2. Tap Settings.
  3. Tap Account, then tap Request Verification.
  4. After you've filled out the form, tap Send we will review your request.

If your account does not have a verified badge, there are other ways to show people that you're authentic. To demonstrate authenticity on your professional account, you can:

  • Write description in your Instagram profile bio to tell potential customers more about your business.
  • Use Stories to provide a behind the scenes look at your business.
  • Encourage customers to tag your business so people can see posts from customers using your product or service.
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You have the ability to control the age of your Instagram content’s viewers by setting up a minimum age for your account. You can choose to set up a default minimum age that will be applied everywhere, or you can set up country-specific minimum ages to follow local policies.

Note that you must have an Instagram professional account to control your viewers' age.

To set up a minimum age for your Instagram account:

  1. Go to your profile and tap .
  2. Tap Settings.
  3. Select Business or Creator depending on your profile type.
  4. Tap Minimum Age.
  5. You can add a default age that will be applied everywhere. You can also add ages by country. Country-specific ages will only replace the default age for that country.
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Call-to-Action Buttons

While any business can access these features, at this time we have a limited number of providers for these action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

You can add the following call-to-action buttons to your business account on Instagram:

  • Book: Book an appointment.
  • Reserve: Make a reservations at a restaurant.
  • Get Tickets: Get tickets for an event.
  • Gift Cards: Buy gift cards for a business.
  • Order Food: Get food delivery or take-out from a business.
  • Donate: Share a Facebook fundraiser link for a business.

Only one action button can be displayed on your profile at a time.

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At this time we have a select number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. This is a current list of partners that can be used to add action buttons to your business profile:

  • Health & Beauty (Book): Acuity Scheduling, Appointments by Square, Appointy, Avec, BeautyDate, Booksy, Fresha, GenBook, GetSquire, Gettimely, GlossGenius, Gopanache, MyTime, Salon Iris, Schedulicity, Schedulista, Setmore, Shore, StyleSeat, Treatwell, Vagaro
  • Dining (Reserve): Bookatable, Chope, Gurunavi, Jasper's Ristorante, OpenTable, Quandoo, Reserve, Restorando, Resy, SevenRooms, TheFork, Tock, Yelp
  • Events (Get Tickets): Eventbrite
  • Order Food:

Only one action button can be displayed on your profile at a time. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

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At this time we have a limited number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

To add call-to-action buttons to your business profile

  1. Go to your business profile on Instagram.
  2. Tap Edit Profile.
  3. Under Public Business Information, tap Contact Options.
  4. Tap Add an action button.
  5. Select the action button you want to add to your business profile and tap Next. You need an existing account with a partner to select them. Visit the website of the partner you want to add to learn more.
  6. After you enter the website url, tap Done.

Only one action button can be displayed on your profile at a time.

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At this time we have a limited number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

To remove a call-to-action button from your Business Profile:

  1. Go to your Business Profile
  2. Tap Edit Profile.
  3. Under “Public Business Information,” tap Buttons.
  4. Select the button you'd like to remove.
  5. Tap Remove Action Button on the bottom.
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Instagram Insights

Insights are only available on the Instagram mobile app.

You can use Instagram insights to learn more about overall trends across your followers and your content’s performance with your audience. You can also view insights for specific posts, stories and IGTV videos you've created to see how each one performed and how people engaged with them. Insights are free and available only for business or creator accounts.

You can view insights from your profile in the Instagram App. Here, you’ll have access to a summary page, as well as tappable metrics that lead to different screens with more details. On each of these screens, you can tap the (i) in the top right corner to see definitions for each metric listed on the screen.

The following insights are available for professional accounts on Instagram:

  • Recent Highlights: This section announces any notable increases in account performance in the last 7 days.
  • Overview: This section showcases the total number of accounts reached, content interactions, followers and approximate earnings (if applicable) for the last 7 days. You can tap on each of these metrics for a more detailed breakdown.
    • Accounts Reached: When you tap on this metric, you can see more details on your account’s reach and impressions. You’ll also see insights on your account activity, such as profile visits and website visits. If you have an action button on your profile, you’ll see the number of taps on that button. For example, you can see data on call button taps, get directions taps, email button taps, text button taps, and website taps. You can also see your top posts, stories and IGTV videos sorted by reach.
    • Content Interactions: When you tap on this metric, you can see a detailed breakdown of your post, story and IGTV video content interactions. These include likes, comments, saves, shares, replies and other actions on your content. You can also see your top posts, stories and IGTV videos sorted by interactions.
    • Total Followers: When you tap on this metric, you can learn more about trends across your followers when you have at least 100 followers. These insights include growth (how many followers you've gained or lost), top locations of your followers, age range and times they're most active on Instagram.
  • Content You Shared: This section showcases the content you’ve posted and promoted across feed, stories and IGTV for the last 7 days. If you want to see all the posts, stories and IGTV videos on your account, you can tap under each content type to go to the media library. Here, you can view and filter all your content by media type, reach, interactions and time frame.

You can also tap View Insights under individual posts and IGTV videos, or swipe up on your stories, to view insights specific to that piece of content, including

  • Interactions: This section displays what actions people take when they engage with your account.
  • Discovery: This section keeps track of how many people see you content and where they find it.
  • Promotion: This section will provide more information on your post if it’s been promoted.
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Insights are only available on the Instagram mobile app.
You can use Instagram insights to learn more about your account’s followers and performance. You can also view insights on your audience’s engagement with specific posts, stories and IGTV videos. If applicable, insights and metrics about your account include paid activity as well.

Before you begin:

  1. You need to have a business or creator account on Instagram to view insights.

View insights on Instagram

To view account insights:

  1. Go to your profile.
  2. Tap the Insights action button.
    • You can also go to in the upper right corner, and tap Insights.
  3. Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.

Keep in mind that you'll only see insights for content you've posted since you converted to a business or creator account.

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Insights are only available on the Instagram mobile app.

You can use Instagram insights to view metrics related to organic and promoted posts. Insights are free and available only for business or creator accounts.

Before you begin

  1. You need to have a business or creator account on Instagram to view insights on your posts.

View Insights on your Instagram Posts

To view insights on your posts:

  1. Go to your Instagram profile.
  2. Tap a post you'd like to view insights on.
  3. Below the image, tap View Insights.

Now, you'll be able to see how many likes, comments, shares, and saves your post got. You'll also see other Interactions and Discovery metrics.

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More Information

Want to learn more about the information we receive and how it's used? See our Data Policy.

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and creates consistent data protection rules across Europe. It applies to companies (regardless of where they are based) who process personal data about individuals in the EU.

While many of the principles build on current EU data protection rules, the GDPR has a wider scope, more prescriptive standards and substantial fines. For example, it requires a higher standard of consent for using some types of data and broadens individuals' rights with respect to accessing and porting their data.

Businesses who advertise with Instagram and the Facebook companies can continue to use our platforms and solutions in the same way they do today. Each company is responsible for ensuring their own compliance with the GDPR, just as they are responsible for compliance with the laws that apply to them today.

More information and frequently asked questions

For more information about specific ad products and frequently asked questions about the GDPR, visit our GDPR microsite.

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To maintain advertising transparency on our platform, all active ads running on Instagram will appear in the Ad Library. For additional transparency, all active and inactive ads about social issues, elections or politics will remain in the Library for 7 years.

When advertisers choose to advertise on Instagram, we typically require them to associate a Facebook Page with the Instagram account they are advertising from. This allows us to ensure the authenticity of the businesses that advertise on our platform. If you do not associate a Facebook Page with your Instagram account, we will list your advertisements under your Instagram handle in the Ad Library.

The Ad Library is:

  • Available to everyone. Anyone is able to view and search for ads in the Ad Library. However, if ads include certain types of content, like alcohol or gambling, we won't show the ad creative to people who are underage or aren't logged into Facebook.
  • Searchable. People are able to search for any term, name or Page in the Ad Library. For Instagram accounts that don’t have a linked Facebook Page, people will be able to search for an advertiser’s ad using their Instagram handle name.

For more information about using the Ad Library, visit the Facebook Help Center.

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