Instagram Business Tools

Instagram business tools include features like adding contact information, viewing insights about your posts and followers and promoting posts from within the Instagram app and even shopping on Instagram.

Business Profiles

On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business.

To switch your profile to a business account:

  1. Go to your profile and tap in the upper right corner.
  2. Tap Settings.
  3. Tap Account.
  4. Tap Switch to Professional Account.
  5. Tap Business.
  6. If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.
  7. Add details, like your business category and contact information.
  8. Tap Done.

With a business account, you'll be able to access business features and Instagram Insights. These tools can help you understand who is engaging with your business on Instagram.

You also have the option to display or hide your business category and contact information on your profile. After setting up, go to your profile and tap Edit Profile. Go to Profile Display under Public Business Information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

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Use these instructions if your Instagram Account is using Instagram's professional tools. While it's not required, we recommend connecting your Facebook Business Page with Instagram to get the most out of Instagram's business tools. Learn more about what features become available once you link Instagram and Facebook. You can change or add a Facebook Page to your Instagram professional account from the Instagram App.

Before you begin

  • Convert your account to an Instagram professional account.
  • Be an admin of the Page you'd like to connect to.

Add a Facebook Page to your Instagram

To add or change the Facebook Page that's connected to your Instagram account:

  1. Go to your profile.
  2. Select Edit Profile.
  3. Under Public Business Information, Select Page.
  4. Choose a Page from your Pages that you'd like to connect to or select Create a New Facebook Page.

Your business account is now connected to a Facebook Page. If the page you'd like to connect doesn't appear in the drop-down from your profile, it may be because you're not an admin of that Page. Check your Page's settings and make sure you have permission to add that page to your Instagram business account.

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Right now, only some public figures, celebrities and brands have verified badges. You can request a verification badge with the steps below. However, submitting a request does not guarantee that your account will be verified.

  1. Go to your profile and tap
  2. Tap Settings.
  3. Tap Account, then tap Request Verification.
  4. After you've filled out the form, tap Send we will review your request.

If your account does not have a verified badge, there are other ways to show people that you're authentic. To demonstrate authenticity on your professional account, you can:

  • Write description in your Instagram profile bio to tell potential customers more about your business.
  • Use Stories to provide a behind the scenes look at your business.
  • Encourage customers to tag your business so people can see posts from customers using your product or service.
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You have the ability to control the age of your Instagram content’s viewers by setting up a minimum age limit for your account. You can choose to set up a global default minimum age, or you can set up country-specific minimum ages to follow local policies.

Note that you must have an Instagram professional account to control your viewers' age.

To set up a minimum age limit for your Instagram account:

  1. Go to your profile and tap .
  2. Tap Settings.
  3. Select Business or Creator depending on your profile type.
  4. Tap Minimum Age.
  5. You can add a default age that will be applied globally. You can also add ages by country. Country-specific ages will only replace the default age for that country.
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Call-to-Action Buttons

While any business can access these features, at this time we have a limited number of providers for these action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

You can add the following call-to-action buttons to your business account on Instagram:

  • Book: Book an appointment.
  • Reserve: Make a reservations at a restaurant.
  • Get Tickets: Get tickets for an event.
  • Gift Cards: Buy gift cards for a business.
  • Order Food: Get food delivery or take-out from a business.
  • Donate: Share a Facebook fundraiser link for a business.

Only one action button can be displayed on your profile at a time.

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At this time we have a select number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. This is a current list of partners that can be used to add action buttons to your business profile:

  • Health & Beauty (Book): Acuity Scheduling, Appointments by Square, Appointy, Avec, BeautyDate, Booksy, Fresha, GenBook, GetSquire, Gettimely, GlossGenius, Gopanache, MyTime, Salon Iris, Schedulicity, Schedulista, Setmore, Shore, StyleSeat, Treatwell, Vagaro
  • Dining (Reserve): Bookatable, Chope, Gurunavi, Jasper's Ristorante, OpenTable, Quandoo, Reserve, Restorando, Resy, SevenRooms, TheFork, Tock, Yelp
  • Events (Get Tickets): Eventbrite
  • Gift Cards: Gift Up!, Kabbage, LoyLap, Raise, Square, SumUp, Toast, Yiftee
  • Order Food: Appetito24, Caviar, ChowNow, Deliveroo, delivery.com, Domicilios.com, DoorDash, foodpanda, GrabFood, Grubhub, PedidosYa, Postmates, Rappi, Seamless, Toast, Uber Eats

Only one action button can be displayed on your profile at a time. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

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At this time we have a limited number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

To add call-to-action buttons to your business profile

  1. Go to your business profile on Instagram.
  2. Tap Edit Profile.
  3. Under Public Business Information, tap Contact Options.
  4. Tap Add an action button.
  5. Select the action button you want to add to your business profile and tap Next. You need an existing account with a partner to select them. Visit the website of the partner you want to add to learn more.
  6. After you enter the website url, tap Done.

Only one action button can be displayed on your profile at a time.

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At this time we have a limited number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

To remove a call-to-action button from your Business Profile:

  1. Go to your Business Profile
  2. Tap Edit Profile.
  3. Under Public Business Information, select Contact Options.
  4. Select the action button you want to remove.
  5. Tap Remove Action Button at the bottom.
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Instagram Insights

Instagram Insights lets you learn more about your followers and about how your content performs with your audience. You can also view insights for specific posts and stories you've created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app.

The following are insights you can view from the Insights tab on your profile:

  • Content: This section lets you view insights on your posts, stories, and promotions.
  • Activity: This section lets you view important insights on your profile, including Interactions (such as profile visits and website clicks) and Discovery (how many people see your content and where they find it).
  • Audience: This section tells you more about your followers and audience, including growth in follower count by day or week.

You'll only see insights for posts and stories you've posted since you converted to a professional account.

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Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you'll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.

Before you begin

  1. Make sure to convert your profile to a business account.

View insights from your business account

To view insights:

  1. Go to your profile.
  2. Tap the Insights action button.
  3. Select specific posts, stories or promotions you'd like to view insights on. You can also learn more about your audience.

In the Activity tab, you can track weekly Interactions, Reach, and Impressions. The Content tab let's you see how your posts, stories, and promotions are performing. The Audience tab gives important insights on your audience, including follower growth overtime.

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If you have a Professional Account on Instagram, you'll have access to business tools like insights to learn more about your audience and how to keep creating content they enjoy.

Before you begin

  1. Make sure to convert your profile to a professional account.

View Insights from your Instagram Post

To view insights on your Instagram Post:

  1. Go to your professional profile.
  2. Tap a post you'd like to view insights on.
  3. Below the image, tap View Insights

If you're viewing insights from a post, you'll be able to view Interactions and Discovery metrics. You'll also be able to see how many likes, comments, shares, and saves your post got as well.

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More Information

Want to learn more about the information we receive and how it's used? See our Data Policy.

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and creates consistent data protection rules across Europe. It applies to companies (regardless of where they are based) who process personal data about individuals in the EU.

While many of the principles build on current EU data protection rules, the GDPR has a wider scope, more prescriptive standards and substantial fines. For example, it requires a higher standard of consent for using some types of data and broadens individuals' rights with respect to accessing and porting their data.

Businesses who advertise with Instagram and the Facebook companies can continue to use our platforms and solutions in the same way they do today. Each company is responsible for ensuring their own compliance with the GDPR, just as they are responsible for compliance with the laws that apply to them today.

More information and frequently asked questions

For more information about specific ad products and frequently asked questions about the GDPR, visit our GDPR microsite.

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To maintain advertising transparency on our platform, all active ads running on Instagram will appear in the Ad Library. For additional transparency, all active and inactive ads about social issues, elections or politics will remain in the Library for 7 years.

When advertisers choose to advertise on Instagram, we typically require them to associate a Facebook Page with the Instagram account they are advertising from. This allows us to ensure the authenticity of the businesses that advertise on our platform. If you do not associate a Facebook Page with your Instagram account, we will list your advertisements under your Instagram handle in the Ad Library.

The Ad Library is:

  • Available to everyone. Anyone is able to view and search for ads in the Ad Library. However, if ads include certain types of content, like alcohol or gambling, we won't show the ad creative to people who are underage or aren't logged into Facebook.
  • Searchable. People are able to search for any term, name or Page in the Ad Library. For Instagram accounts that don’t have a linked Facebook Page, people will be able to search for an advertiser’s ad using their Instagram handle name.

For more information about using the Ad Library, visit the Facebook Help Center.

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