Instagram Business Tools

Instagram business tools include features like adding contact information, viewing insights about your posts and followers and promoting posts from within the Instagram app and even shopping on Instagram.

Business Profiles

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Convert to a Business Profile:

  1. Go to your profile and tap
  2. Tap Settings
  3. Tap Switch to Business Profile
  4. (Optional) If you want to connect your account to an existing Facebook Page, you can, but it's not required. If you plan on using third party apps with your Instagram business profile, you'll need to connect it to a Facebook Page. At this time, only one Facebook Page can be connected to your business profile.
  5. Add details such as your business or profile's category and contact information.
  6. Tap Done

With a business account, you'll get access to new business features and Instagram Insights. These tools can help you better understand who is engaging with your business on Instagram. You can also adjust the privacy of your profile in Settings at any time.

Do you still have questions? Find additional support on our resources page.

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While any business can access these features, at this time we have a limited number of providers for these action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

You can add the following call-to-action buttons to your business profile on Instagram:

  • Buy/Get Tickets: Buy movie tickets or event tickets.
  • Start Order: Order food through select restaurants.
  • Book: Book an appointment.
  • Reserve: Make a reservations at a restaurant.

Add call-to-action buttons to your business profile

  1. Go to your business profile on Instagram.
  2. Tap Edit Profile.
  3. Under Business Information, tap Contact Options.
  4. Tap Add an action button.
  5. Select the action button you want to add to your business profile. You need an existing account with a partner to select them. Visit the website of the partner you want to add to learn more.
  6. Tap Submit.

Remove call-to-action buttons from your business profile

  1. Go to your business profile and tap (iPhone) or (Android) in the top-right corner.
  2. Tap Edit Profile > Contact Options.
  3. Select the call-to-action that you want to remove on your business profile and delete it.
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Right now, only some public figures, celebrities and brands have verified badges. You can request a verification badge by using the following steps, however submitting a request does not guarantee that your account will be verified.

  1. Go to your profile and tap
  2. Tap Settings.
  3. In the Account section, tap Request Verification.
  4. After you've filled out the form, you can tap Send and your request will be reviewed.

If your account doesn't have a verified badge, there are other ways to help let people know that you're authentic. To demonstrate authenticity on your business profile, you can:

  1. Complete a description in your Instagram profile bio to tell potential customers more about your business.
  2. Use Stories to provide a behind the scenes look at your business.
  3. Encourage customers to tag your business in their posts so people can see posts from customers using your product or service.
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More Information

Want to learn more about the information we receive and how it's used? See our Data Policy.

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and creates consistent data protection rules across Europe. It applies to companies (regardless of where they are based) who process personal data about individuals in the EU.

While many of the principles build on current EU data protection rules, the GDPR has a wider scope, more prescriptive standards and substantial fines. For example, it requires a higher standard of consent for using some types of data and broadens individuals' rights with respect to accessing and porting their data.

Businesses who advertise with Instagram and the Facebook companies can continue to use our platforms and solutions in the same way they do today. Each company is responsible for ensuring their own compliance with the GDPR, just as they are responsible for compliance with the laws that apply to them today.

More information and frequently asked questions

For more information about specific ad products and frequently asked questions about the GDPR, visit our GDPR microsite.

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