Instagram Business Tools

Instagram business tools include features like adding contact information, viewing insights about your posts and followers and promoting posts from within the Instagram app and even shopping on Instagram.

Business Profiles

On Instagram, you can convert your profile to business profile to get access to features to help establish a business presence and achieve business goals.

To switch your profile to a Business Profile:

  1. Go to your profile and tap
  2. Tap Settings
  3. Tap Account.
  4. Tap Switch to Business Profile
  5. We recommend that you connect your Business Profile to a Facebook Page that is associated with your business. This will make it easier to use all of the features available for businesses. At this time, only one Facebook Page can be connected to your business profile.
  6. Add details such as your business or profile's category and contact information.
  7. Tap Done.

With a business account, you'll get access to business features and Instagram Insights. These tools can help you better understand who is engaging with your business on Instagram. You can also adjust the privacy of your profile in your Settings at any time.

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These instructions are for accounts that would like to use Instagram's business tools. In order to make the most of Instagram's business tools, your business profile should be connected to a Facebook Page you manage. You can change and add a Facebook Page to your Instagram Business Profile from the Instagram App.

Before you begin

Add a Facebook Page to your Instagram

To add or change the Facebook Page that's connected to your Instagram Profile:

  1. Go to your Profile.
  2. Select Edit Profile.
  3. Under Business Information, Select Page.
  4. Choose a Page from your Pages that you'd like to connect to or select Create a New Facebook Page.

Your business profile is now connected to a Facebook Page. If the page you'd like to connect is not showing in the drop down from your profile, it may be because you are not an admin of that page. Check your Page's settings and make sure you have permission to add that page to your Instagram Business Profile.

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Right now, only some public figures, celebrities and brands have verified badges. You can request a verification badge by using the following steps, however submitting a request does not guarantee that your account will be verified.

  1. Go to your profile and tap
  2. Tap Settings.
  3. Tap Account, then tap Request Verification.
  4. After you've filled out the form, you can tap Send and your request will be reviewed.

If your account does not have a verified badge, there are other ways to help let people know that you're authentic. To demonstrate authenticity on your business profile, you can:

  1. Complete a description in your Instagram profile bio to tell potential customers more about your business.
  2. Use Stories to provide a behind the scenes look at your business.
  3. Encourage customers to tag your business in their posts so people can see posts from customers using your product or service.
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Call-to-Action Buttons

While any business can access these features, at this time we have a limited number of providers for these action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

You can add the following call-to-action buttons to your business profile on Instagram:

  • Buy/Get Tickets: Buy movie tickets or event tickets.
  • Start Order: Order food through select restaurants.
  • Book: Book an appointment.
  • Reserve: Make a reservations at a restaurant.
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At this time we have a limited number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

To add call-to-action buttons to your business profile

  1. Go to your business profile on Instagram.
  2. Tap Edit Profile.
  3. Under Business Information, tap Contact Options.
  4. Tap Add an action button.
  5. Select the action button you want to add to your business profile. You need an existing account with a partner to select them. Visit the website of the partner you want to add to learn more.
  6. Tap Submit.
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At this time we have a limited number of providers for action buttons. We hope to continue to expand this list over time to cover partners across all countries. Learn more about where these features are available. Keep in mind that you need an existing account with a partner to select them. You can go to the partner's website to learn more.

To remove a call-to-action button from your Business Profile:

  1. Go to your Business Profile
  2. Tap Edit Profile.
  3. Under Business Information, select the call-to-action that you want to remove on your business profile and delete it.
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Instagram Insights

Instagram Insights lets you learn more about your followers and about how your content is performing with your audience. You can also view insights for specific posts and stories you've created to see how each performed and how people are engaging with them. From your profile, you can access Insights in the Instagram App.

The following are Insights you can view from the Insights tab on your profile:

  • Activity: This section lets you view important Insights on your profile, including Interactions (such as profile visits and website clicks) and Discovery (how many people see your content and where they find it).
  • Content: This section lets you view Insights on your Posts, Stories, and Promotions.
  • Audience: This section tells you more about your followers and audience.

You'll only see insights for posts and stories you've posted since you converted to a business account.

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Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you'll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.

Before you begin

  1. Make sure to convert your profile to a Business Profile.

View insights from your business profile

To view insights from your business profile:

  1. Go to your Business Profile.
  2. Tap .
  3. Tap Insights.
  4. Select specific posts, stories or promotions you'd like to view insights on. You can also learn more about your audience.

In the Activity tab, you can track weekly Interactions, Reach, and Impressions. The Content tab let's you see how your posts, stories, and promotions are performing. The Audience tab gives important insights on your audience.

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More Information

Want to learn more about the information we receive and how it's used? See our Data Policy.

The General Data Protection Regulation (GDPR) takes effect on May 25, 2018, and creates consistent data protection rules across Europe. It applies to companies (regardless of where they are based) who process personal data about individuals in the EU.

While many of the principles build on current EU data protection rules, the GDPR has a wider scope, more prescriptive standards and substantial fines. For example, it requires a higher standard of consent for using some types of data and broadens individuals' rights with respect to accessing and porting their data.

Businesses who advertise with Instagram and the Facebook companies can continue to use our platforms and solutions in the same way they do today. Each company is responsible for ensuring their own compliance with the GDPR, just as they are responsible for compliance with the laws that apply to them today.

More information and frequently asked questions

For more information about specific ad products and frequently asked questions about the GDPR, visit our GDPR microsite.

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