About Instagram Ads without a Facebook Ad Account Connection

You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook Page.

At this time, you can’t connect your Instagram account to a Facebook ad account. You’ll be able to manage your ad campaign and track ad performance on Instagram. You won’t need to manage your Instagram ads on Facebook Ads Manager.

Note that even if you don’t connect your Facebook ad account to your Instagram account, you can still create and use a Facebook ad account. Your Facebook ad account will remain separate from your Instagram account. You’ll be able to view and manage all Facebook ad campaigns on your Facebook ad account. Meanwhile, you can view and manage all your Instagram campaigns on your Instagram account.

The ability to create Instagram ads without a Facebook ad account connection is limited to businesses who are promoting their Instagram posts for the first time. If you’ve already promoted posts on Instagram, you’ve likely already linked your Instagram and Facebook accounts. You won’t experience any changes when promoting your Instagram posts or stories.

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