About Ads with Product Tags

Instagram has always been a great place for discovery. People love to browse, explore and shop from businesses directly from the app. Businesses can use Instagram Shopping to feature shoppable products in their Instagram posts and stories. Advertisers can also boost existing shoppable posts as ads with product tags or create new ads with product tags in Ads Manager.

Ads with product tags drive people directly to a product details page. Shoppers can then make purchases from your business’s website or purchase directly in-app (for businesses that use Checkout on Instagram).

Benefits of Ads with Product Tags:

  • Maximize the reach of your shoppable products. Ads with product tags enable new and existing customers to discover your products at scale.
  • Send people to a product details page. Ads with product tags enable faster product discovery and deeper consideration for interested shoppers.
  • Drive traffic and post engagement. Shopping ads can help grow your pool of Shopping Engagement Custom Audiences. Advertisers can then re-engage these audiences with retargeting ads.
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