Create a shop with recommended products
Instagram’s affiliate program ended in August 2022. You’ll no longer be able to tag commission-eligible products in your content and existing content will no longer earn commission. Learn more.
As an affiliate creator, you can create a shop on Instagram from Meta to recommend products and earn commissions for products sold. Commissions also apply when you tag these products in Instagram Feed posts and Stories. Your audience can support you when they purchase recommended products in your shop, without ever leaving the Instagram App.
To get started, make sure you set up an affiliate account on the professional dashboard.
When you tag a product in your Feed or your Stories after you set up an affiliate account, you will be prompted to open a shop with your recommended products.
Create your shop
To create your shop with recommended products:
  1. On your profile, select Add Shop.
    Note: You can also go to the professional dashboard and tap Create a shop.
  2. Tap Get Started.
  3. Choose Recommended Products and then tap Next.
  4. Select products under Your Activity or from shops you can tag.
  5. After you review your details, tap Create Shop and then Publish shop.
When finished, you can view your shop or do this later under Instagram Shopping settings. Now that you’ve published your shop, you can customize it with collections and featured products. You can also share your shop in your Stories.
Your customers can shop from your profile when they select View Shop, and identify affiliate posts with the Eligible for commission label. They’ll be able to shop products and product collections tagged from your Feed posts and Stories.
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