Add Product Stickers to Instagram Stories

Businesses and creators can add product stickers to Instagram Stories.

Before you begin:

  • You must be approved for Instagram Shopping and completed setup before being able to add product stickers to your stories.
  • During creation, you can add 1 product sticker per story.
  • You can use the sticker with swipe-up, additional stickers (e.g. polls), highlights, and videos.

Add Product Stickers to Instagram Stories

To add product stickers in your stories:

  1. Tap and select Story.
  2. Select a photo or video to upload to your story.
  3. Swipe up to select the product sticker from the sticker tray.
  4. Select the product from your catalog that you want to feature.
  5. Tap Done.
  6. Move the product sticker to where you would like it to appear on your story.
    • Note: Style of the product sticker can be changed by tapping the sticker.
  7. Tap Send To and select your audience.
  8. Tap Share.

All products are reviewed and approved per Facebook’s Commerce Policies.

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