Adjust how Instagram ads are shown to you based on your Activity information from ad partners
To show you more relevant ads, we receive and use data that advertisers and other partners provide to us about your activity on their websites and apps, as well as certain offline interactions, such as purchases. For example, we may show you an ad for a shirt based on your visit to a clothing website.
You can choose whether we use this information to show you ads by adjusting your Activity information from ad partners setting in your Ad settings.
See and adjust this setting
Instagram app for Android and iPhone
  1. Tap profile or your profile picture in the bottom right to go to your profile.
  2. Tap more options in the top right, then tap settingsSettings and privacy.
  3. Tap Accounts Center, then tap Ad preferences.
  4. Tap Manage info.
  5. Under Information other advertisers share about you, tap Activity information from ad partners.
  6. Tap Review setting.
  7. Choose whether we can show you ads based on your activity information from ad partners.
Note: Not everyone will be able to access this setting in Accounts Center at this time.
If these steps don't work for you, try this:
  1. Tap profile or your profile picture in the bottom right to go to your profile.
  2. Tap more options in the top right, then tap settingsSettings and privacy.
  3. Tap Ads then Activity information from ad partners below Ad preferences.
  4. Tap Review setting.
  5. Choose whether we can show you ads based on your activity information from ad partners.
Note: You will only be asked to confirm your choice if you make a change to your Activity information from ad partners setting.
Activity information from ad partners
This setting controls whether we can show you relevant ads on Instagram based on your Activity information from ad partners. If you turn off this setting, the ads you see may still be based on your activity on our platform. They may also be based on information from a specific business that has shared a list of individuals or devices with us, if we've matched your profile to information on that list.
The choice you make in your Activity information from ad partners setting will apply to all of your accounts in the same Accounts Center.
Note: You may have different ad experiences across your accounts if they aren’t added to the same Accounts Center.
Learn more about settings you can manage across your accounts in Accounts Center.
We adhere to the Self-Regulatory Principles for Online Behavioral Advertising and participate in the opt-out programs established by the Digital Advertising Alliance, the Digital Advertising Alliance of Canada and the European Interactive Digital Advertising Alliance. You can opt out from all participating companies through these sites.
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