Personal Fundraisers

Starting and Managing Personal Fundraisers

If you want to raise money for a nonprofit, use the Donate sticker in your story or start a fundraiser on Live instead. Keep in mind personal fundraisers aren't available everywhere.

Personal fundraisers are those that raise money for a personal cause, like yourself, your small business, a friend or a cause that's important to you. Learn more about personal fundraisers on Instagram.

To start a fundraiser from the Instagram app:

  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap Edit Profile, then tap Add Fundraiser.
  3. Tap Raise Money.
  4. Choose a cover photo from your Instagram posts or camera roll.
  5. Add a title, select your currency and the best category for your fundraiser, and enter a description.
  6. Tap Next in the top right, then tap Done.

Your fundraiser will be sent for review. If it’s approved, you’ll receive a notification and will be able to start raising money for 30 days. Keep in mind that you must be at least 18 years old to start a personal fundraiser.

Donation and fundraising features on Instagram aren't available in every area. Learn which countries can currently make donations or start personal fundraisers on Instagram.

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You can check below if the ability to start a personal fundraiser is available in your country. If it is, you can start a fundraiser to benefit any cause that meets Facebook products’ personal fundraiser policies.

Personal fundraisers are those that raise money for a personal cause, like yourself, your small business, a friend or a cause that's important to you. Learn how to start a personal fundraiser on Instagram.

Before donating to a fundraiser, check that:

Countries/regions where you can create and make donations to personal fundraisers on Instagram
Country/RegionStart Personal FundraisersDonate to Personal Fundraisers
American Samoa
Australia
Austria
Belgium
Bulgaria
Canada
Croatia
Republic of Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
India
Ireland
Italy
Japan
Latvia
Lithuania
Luxembourg
Malta
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Puerto Rico
Romania
Slovakia
Slovenia
South Africa
South Korea
Spain
Sweden
Switzerland
United Kingdom
United States
US Virgin Islands
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Once you’ve started a fundraiser and it has been approved, you’ll be able to manage it. If it hasn’t been approved, learn why your fundraiser may have been removed.

To manage a fundraiser from the Instagram app:

  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap instagram-settingsSettings.
  3. Tap Account, then tap Fundraisers.
  4. Tap the fundraiser you want to manage
  5. Tap (Android) or(iPhone) in the top right, then tap:
    • Edit Fundraiser to change info about your fundraiser. Tap Save in the top right.
    • Extend for 30 days to increase the time your fundraiser will be active. Tap Extend Fundraiser to confirm.
    • End early to end your fundraiser early. You’ll receive the money that’s been donated so far, but no one else will be able to donate. Tap End Fundraiser to confirm.
    • Delete Fundraiser to delete your fundraiser. All the money you haven’t deposited will be refunded to the people who donated it. This can’t be undone. Tap Delete Fundraiser to confirm.

You can also get support or update your fundraiser settings. Learn how to set up payouts for your fundraiser.

Keep in mind, you can only have one active fundraiser at a time. To start a new fundraiser, you’ll need to end or delete your current fundraiser.

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You can start two types of fundraisers on Instagram:

  • Personal fundraisers: Fundraisers that raise money for a personal cause, like yourself, your small business, a friend or a cause that's important to you
  • Nonprofit fundraisers: Fundraisers that directly benefit a charitable organization

For example, if you want to volunteer with a nonprofit, you can start a personal fundraiser for travel expenses to volunteer. If you want to raise funds for that nonprofit, start a nonprofit fundraiser.

Personal Fundraisers

When should I start a personal fundraiser?

If you live in a country where personal fundraisers are available, you can start a fundraiser to benefit personal causes like community projects, crisis relief, education, family, medical costs, emergencies, pets or animals and volunteering. Learn more about approved categories on the Facebook Help Center and how to start a personal fundraiser.

Keep in mind, you can’t use personal fundraisers to raise money for a nonprofit. If you want to raise money for a nonprofit, use the Donate sticker in your story or start a donation on Live instead.

What are the taxes and fees associated with personal fundraisers?

Money raised for personal fundraisers is paid out to the person who started the fundraiser and may have tax implications. If you’ve started a personal fundraiser, you’ll need to add your bank account to receive the money raised.

Note that personal fundraisers are assessed payment processing fees, which may vary by country.

Nonprofit Fundraisers

When should I start a nonprofit fundraiser?

If you live in a country where nonprofit fundraisers are available, you can start a fundraiser to benefit charitable organizations. Nonprofits need to meet certain requirements to receive money raised on Instagram.

What are the taxes and fees associated with nonprofit fundraisers?

Money raised for nonprofit fundraisers is paid out to the organization, not a specific person. If the nonprofit chooses to accept donations on Instagram, we cover fees so that 100% of donations made are paid to the organization.

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When you start a personal fundraiser, who can see it depends on your Instagram privacy settings.

  • For accounts set to private: Only people who follow you will be able to see and donate to your personal fundraiser.
  • For accounts set to public: Anyone on Instagram can see and donate to your personal fundraiser.

Note that you’ll be able to see everyone who donated to your personal fundraiser and how much they donated.

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Funds received from personal fundraisers may be taxable.

Things that may impact if the money you received is taxable include:

  • The amount of funds received
  • What you intend to use the funds for
  • Where you live

Consult a tax professional for questions about whether the donations you received are taxable.

Note: If you raise more than $20,000 in donations from personal fundraisers on Instagram in a year, you’ll receive a 1099 form from Stripe. Learn more about Stripe, the company that processes payments for personal fundraisers on Instagram.

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Donating to Personal Fundraisers

To donate to a fundraiser on the Instagram app:

  1. Tap Donate on the fundraiser you want to donate to.
  2. Enter the amount you would like to donate, then tap Next.
  3. Enter your contact info, then tap Next in the top right.
  4. Enter your payment info, then tap Next in the top right.
  5. Choose your donation visibility. The person who started the fundraiser will always see how much you donated, but other people will only see what you choose to make public.
  6. Tap Donate.

Note that donations to personal fundraisers aren’t tax deductible, while donations to nonprofits fundraisers are tax deductible.

If you’re eligible to make donations to fundraisers on Instagram, you can use Facebook Pay for a seamless payment experience or one of the following payment options to donate:

  • Visa
  • Discover
  • Mastercard
  • American Express (USD only)
  • Paypal (USD only)

Learn more about Facebook Pay on Instagram. Learn more about personal fundraisers on Instagram.

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When you donate to a personal fundraiser or a nonprofit fundraiser, you can choose to keep your username and the amount you donated hidden from other people on Instagram.

Keep in mind, the person who started the fundraiser will always see your username and how much you donated.

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Payments

Funds raised on Instagram are paid out to valid checking accounts. If you start a fundraiser, you’ll need to set up payouts to your bank account to receive the money you raised on Instagram. Keep in mind that only bank accounts in eligible countries can be used to receive payouts from fundraisers.

To set up a payout on the Instagram app:

  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap instagram-settingsSettings.
  3. Tap Account, then tap Fundraisers.
  4. Tap Add Payout Details.
  5. Enter your bank account information, then tap Save.

Note: If no payout information is added, all donations will be refunded 90 days after the first donation is made to your personal fundraiser. You may receive notifications prompting you to update your information.

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Yes. Donations for personal cause fundraisers can’t be paid out through any other payment method other than a bank checking account (example: PayPal, debit cards and prepaid cards.)

A bank checking account is required by Stripe, the payment processor for personal fundraisers on Instagram and Facebook, for security when transferring funds.

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We are rolling out Facebook Pay on Instagram to some features first, with the intention to bring this service to more features over time. To learn more about Facebook Pay, visit pay.facebook.com.

During this transition, some people will still see Instagram Checkout.

Once you’ve verified your bank account and personal information, you can update and remove your account information.

To update your payment method as a donor from Instagram Checkout
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap instagram-settingsSettings.
  3. Tap Payments, then tap Payment Methods.
  4. Select Add Payment Method and follow the next steps.
To update your payment method as a donor on Facebook Pay
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Go to the at the top right.
  3. Tap Orders & Payments, then tap Payment Settings.
  4. Select Add Payment Method and follow the next steps.
To remove your bank account from Instagram Checkout as a fundraiser
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap instagram-settingsSettings.
  3. Tap Payments, then tap Payment Methods.
  4. Select the account you would like to remove.
  5. Tap Remove Bank Account.
To remove your bank account from Facebook Pay as a fundraiser
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Go to the at the top right.
  3. Tap Orders & Payments, then tap Payment Settings.
  4. Select the account you would like to remove.
  5. Tap Remove Bank Account.
To update your payout method as a fundraiser
  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap instagram-settingsSettings.
  3. Tap Account, then tap Fundraisers.
  4. Tap Payout Details.
  5. Follow the prompts to update your bank account.

Learn more about personal fundraisers on Instagram.

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After starting a fundraiser, you’ll need to verify your bank account and personal information. The name on the payout details must match the name you entered when you set up your fundraiser. Your information will be sent to Stripe, the payment processor for your donations, and it will be used to confirm your identity.

To verify your bank account:

  1. Go to Start Payments under the fundraiser, then tap Add.
  2. Enter the required information, then tap Next.
  3. Enter the information requested, then tap Send to Stripe
  4. After you receive confirmation it was sent to Stripe, tap OK.
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After starting a fundraiser, you’ll need to verify your bank account and personal information. You may need to upload a photo of your ID (example: passport, driving license, or government ID). The name on the payout details must match the name you entered when you set up your fundraiser. Your information will be sent to Stripe, the payment processor for your donations. It will be used to confirm your identity.

If you're asked to provide an ID to confirm ownership of your account, make sure to submit your personal, government-issued ID. Learn which types of identification are accepted by Stripe.

If you've started more than one fundraiser, you can see which bank account you previously authorized to receive payouts.

To verify your identity:
  1. Go to Start Payments under the Fundraiser banner, then tap Add.
  2. Once you verify your required information, tap Next.
  3. When requested for your ID, tap Add front of ID photo and take a photo of your ID.
  4. Next, tap Add back of ID photo and take a photo of the reverse side of your ID.
  5. Tap Send to Stripe , then tap OK

You will receive a notification if Stripe approves your ID verification in your feed. If your ID verification is rejected, please make sure you are in a well-lit area and using a high-resolution camera phone before trying again.

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You’ll start receiving eligible payments from your fundraiser 6 days after each donation is received. For example, if you receive a donation on a Friday, the payment will be issued on the following Thursday. This means you may continue receiving money after your fundraiser ends.

You’ll need to set up a valid checking account to receive the funds raised from your personal fundraiser. Only bank accounts in eligible countries can receive money from donations.

Keep in mind that:

  • Once a payment is initiated, it may take your bank several (1–5) additional business days to deposit payments into your account.
  • If you're having trouble setting up payments or submitting identification information, let us know.
  • If you haven't received money raised from your fundraiser starting 6 days after the initial donation, let us know.
  • You won’t be able to choose a beneficiary to receive the funds directly from your personal fundraiser.
Learn more about Instagram’s and Facebook’s Personal Fundraiser Terms.

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Stripe is a secure payments platform that receives and sends payouts directly to your bank account. Stripe partners with businesses and people globally. “Millions of companies use Stripe’s software and APIs to accept payments, send payouts, and manage their businesses online.” Learn more about Stripe.

Stripe and Instagram Fundraisers

Stripe, the payment processor for personal fundraiser donations on Instagram and Facebook, will verify your identity and account information, securely process your payment information, and store your payment information for future fundraisers. Funds raised on Instagram are paid out to valid checking accounts through Stripe. Stripe currently acts as a processor and payouts role for the Facebook and Instagram platforms. Discover more details about how Stripe works.

Learn more about Instagram’s and Facebook’s terms.

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Donations to personal fundraisers can be made in any of the currencies currently supported by Stripe. Keep in mind that your preferred currency will be used when you donate to a personal fundraiser.

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Getting Help

Personal fundraisers may be removed from Instagram for any of the following reasons:

  • The person who started the fundraiser deleted it.
  • The person who started the fundraiser deactivated or deleted an Instagram account associated with the fundraiser.
  • The fundraiser isn’t for a type of cause that’s allowed.
  • The fundraiser doesn’t follow Instagram’s Community Guidelines.
  • The fundraiser goes against our Personal Fundraiser Terms of Service.
  • A valid bank account wasn’t added within 90 days of the fundraiser receiving its first donation.
  • The person who started the fundraiser didn’t respond to a notification from Instagram to confirm information needed to pay out the funds.

Note that all donations are automatically refunded when a personal fundraiser is removed before payout. If you have any concerns about a fundraiser on Instagram, let us know.

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To report a personal fundraiser, tap (Android) or(iPhone) in the top right, then tap Report and follow the on-screen instructions.

Reasons for reporting a personal fundraiser may include:

  • The funds are being raised for something different than what’s in the fundraiser’s description.
  • The fundraiser is impersonating another cause.
  • The cause isn’t real.
  • There is wrong information in the fundraiser.
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If you need help with a personal fundraiser you've started or donated to, fill out this form to let us know.

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