Ways to Connect a Catalog to Instagram

This feature is currently available to approved businesses in these markets.

To use Instagram Shopping, you will first need to upload your products in a catalog and connect it to your Instagram account. Once you've done that, you can submit your account for review from Shopping in Settings.

Here are two ways to connect your catalog with your Instagram business account:

  • Use an ecommerce platform. If you use Shopify or BigCommerce, you can choose to set up a shop on Facebook directly through those platforms.
  • Use Catalog Manager. This option is best if you plan on connecting to an existing catalog you already manage or have access to. You can also create a new catalog in Catalog Manager.

Things to keep in mind

  • Deleting products from your catalog. When you delete a product from your catalog, it will remove the ability to feature that product on Instagram. You'll also lose insights for the associated tag that's been deleted.
  • Switching catalogs. If you switch the catalog you are using with Instagram Shopping, your existing product tags won't be moved, deleted or changed. You can switch the catalog you want to use in your Business Settings.
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