How do I use badges on an Instagram live?

You can only purchase and send a badge once during an Instagram live video. If you exit the video while it is still live, the badge will be visible to the creator and any viewers of that live video.

Badges have the following levels:

  • One heart - $.99
  • Two hearts - $1.99
  • Three hearts - $4.99

Once a badge is purchased:

  • A badge appears next to all your comments during the live video.
  • A special heart emoji appears for you within the comments section of the live video.
  • You are featured on a ‘supporter’ list that the creator of the live video can view for up to 90 days.

Learn more about how to buy badges during a live.

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