How do I use badges on an Instagram live?

Badges have the following levels:

  • One heart - $.99
  • Two hearts - $1.99
  • Three hearts - $4.99

You can only purchase a badge once during an Instagram live video. If you exit the video while it is live, the badge will still be visible.

Once a badge is purchased:

  • A badge appears next to all your comments in the live.
  • A special heart emoji appears for you within the live.
  • You are featured on a ‘supporter’ list that the creator can see for up to 90 days.

Learn more about how to buy badges during a live.

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