Instagram Help Center

Businesses and creators can now tag products when they go live on Instagram. Before going live, you can add up to 30 products to a collection to showcase and you can pin one item at a time while live to feature that product.

To add products to your live video:

1. Tap .
2. Toggle to Live at the bottom of the screen.
3. Tap Shopping.
4. Select the product(s) or collection you want to feature.
5. When you’re ready, tap to go live.

You’ve now added products to your live video. Your product can be pinned to the screen during the broadcast. When people are watching your video, they’ll be able to tap your featured products to view the product detail page or continue to make a purchase.

Note: To add products to your live video, you will need to only use Shopping. Fundraisers and badges can’t be used with your live stream at the same time.