Instagram Help Center

Before you begin:

• You must be on Instagram Shopping and using Checkout before being able to tag products in Live.
• Before going live, you can tag up to 30 products or a collection to feature during your live. You can also pin 1 product a time while live to feature that product.

To tag products in your live video:

1. Tap .
2. Toggle to Live at the bottom of the screen.
3. Tap Shopping.
4. Select the product(s) or collection you want to feature.
5. When you’re ready, tap to go live.
6. To pin a product while live, tap Pin at the bottom of the live viewer. Select the product you wish to feature. You can change this throughout your live broadcast.

Note: Fundraisers and badges can’t be used with your live stream at the same time.

All products are reviewed and approved per Facebook’s Commerce Policies.