Instagram Content Monetization Policies

We offer features and products that help creators and publishers earn money from their content. This content has to follow certain rules.

All content on Instagram must comply with our Terms and Community Guidelines. These are our high-level rules against sexual, violent, profane or hateful content. However, content appropriate for Instagram in general is not necessarily appropriate for monetization.

Creators and publishers need to adhere to our Partner Monetization Policies and Content Monetization Policies in order to make money from their content. Your content itself must follow these guidelines in order to be eligible for monetization.

If your video complies with our Content Monetization Policies, advertisers can prevent their ads from appearing in sensitive content. For examples of subjects that are sensitive to advertisers, please review our guidelines for Advertiser-Friendly Content.

Prohibited formats

Content presented in the following formats cannot be monetized:

Static videos

Content that contains one static image and little to no motion.

Static image polls

Content posted for the sole purpose of increasing engagement by asking people to react to questions posed by the content.

Slideshows of images

Content that primarily displays static images played in succession.

Looping videos

Content that loops and displays the same segment multiple times. Looping content can include GIFs and content of varying lengths.

Text montages

Content that primarily displays still or moving images with overlaid text.

Embedded ads

Content that already includes embedded ads where Instagram offers ad placements.

Prohibited behaviors

The following behaviors may trigger reduced or restricted monetization for your content:

Engagement bait

Content that incentivizes people to click a link or respond to a post through likes or comments.

Soliciting engagement

Content that requests compensation in exchange for extreme behavior, such as:

  • Consumption of inedible substances
  • Showing graphic content
  • Consumption of drugs, tobacco, or alcohol
  • Disrobing or other sexual behavior

Restricted categories

Content that depicts or discusses subjects in the following categories may face reduced or restricted monetization:

Debated social issues

Content may be subject to reduced or disabled monetization if it depicts or discusses the following subjects in a polarizing or inflammatory manner:

  • Race
  • Gender
  • National origin
  • Age
  • Political affiliation
  • Ethnicity
  • Disability
  • Sexual orientation
  • Socioeconomic class
  • Religion
  • Immigration

Tragedy or conflict

Content may face reduced or disabled monetization if it displays or discusses events that result in suffering, destruction or distress. Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content:

Content that depicts or discusses these subjects in an explicitly uplifting manner may still be eligible for monetization.

  • Death
  • Physical injury
  • Mental disabilities
  • Illness
  • Physical abuse
  • Sexual abuse
  • Emotional abuse
  • Property damage

Objectionable activity

Content may face reduced or disabled monetization if it displays or discusses substance abuse or criminal behavior. Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content:

  • Substance abuse
  • Threats
  • Advocating for harm
  • Trafficking
  • Theft
  • Vandalism
  • Trespassing
  • Corruption
  • Fraud
  • Bribery
  • Insider Trading
  • Embezzlement
  • Hacking
  • Copyright Infringement
  • Judicial proceedings

Sexual or suggestive activity

Content may face reduced or disabled monetization if it contains sexual subject matter. Depictions or discussions of these subjects, either real or fictional, may affect monetization for your content.

  • Nudity
  • Sexual activity
  • Sexual poses
  • Suggestive dancing
  • Simulations of sexual activity
  • Sex objects
  • Suggestive language
  • Revealing or absent items of clothing

Strong language

Content may face reduced or disabled monetization if it contains profane or derogatory language. This language, either spoken, written or otherwise represented may affect monetization for your content.

  • Profanity
  • Derogatory words
  • Slurs
  • Sexual words
  • Innuendos
  • Crude gestures
  • Vulgar motions

Explicit content

Content may not be monetized if it displays or discusses gore or bodily conditions. Depictions of these subjects, either real or fictional, may affect monetization for your content.

  • Wounds
  • Infections
  • Bodily fluids
  • Medical procedures
  • Food processing
  • Extreme body modification
  • Bodily functions
  • Ingesting substances not intended for consumption
  • Ingesting nauseating substances
  • Decay
  • Infestation

Misinformation

Content that has been rated false by a third-party fact checker.

Misleading medical information

Content that contains medical claims that have been disproven by an expert organization. Including, but not limited to, anti-vaccination claims.

Original content

Content creators and publishers can only monetize content that they created or were involved in the creation of, or that directly features the creator or publisher. Content that is unoriginal or reproduced without making meaningful enhancements (commentary, parody, creative editing, etc.) cannot be monetized.

Politics and government

Current elected and appointed government officials, who are subject to applicable government ethics are not eligible for monetization features. Current political candidates, parties, and registered political committees, who are subject to applicable election or campaign finance rules, are also not eligible for monetization features. Communications that are regulated as political advertising under applicable law are also ineligible for monetization features.

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