Add Shopping Stickers to Instagram Stories
You can no longer add swipe up to Instagram Stories. Add a link sticker or shopping sticker instead.
Businesses and shopping partners can add shopping stickers to Instagram Stories.
Before you begin
  • If you're a business, you must be approved and set up for Instagram Shopping.
  • If you're a partner with a professional account, you’re able to tag products:
    • From a business that has approved your access to tag their products. Go to Shopping Partners under Account Settings, to confirm that you’re added as a shopping partner with permission to tag products.
    • If you're an Instagram affiliate creator.
  • You can use the sticker with additional stickers (e.g. polls), highlights and videos.
Add shopping stickers to Instagram Stories
To add shopping stickers:
  1. Tap and select Story.
  2. Select a photo or video to upload to your story.
  3. Select the shopping sticker from the sticker tray.
  4. Select the collection, storefront or product(s) from your catalog that you want to feature.
  5. Tap Done.
  6. Move the shopping sticker to where you want it to appear on your story.
    Note: The style of the shopping sticker can be changed by tapping the sticker.
  7. Tap Send To and select your audience.
  8. Tap Share.
All products are reviewed and approved per Facebook’s Commerce Policies.
Insights from shopping partners are available in Instagram and can be downloaded by the business account until the product or tag is removed. If a business removes a shopping partner from their list of accounts approved for product tagging, they can still see insights about the story unless the story is deleted or the product tag is removed.
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