What are my ad topic preferences and how can I adjust them on Instagram?

We want the ads you see while on Instagram to be personalized and relevant for you. To help influence your ad experience, you can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics. Please note, the social issues, elections or politics topic preference is not available in every country.

To adjust your ad topic preferences:

  1. Tap instagram-user-profile or your profile picture in the bottom right to go to your profile.
  2. Tap in the top right, then tap instagram-settingsSettings.
  3. Tap Ads, then tap Ad Topic Preferences.
  4. Tap the circle to the right of the topic that you’d like to see fewer ads.
  5. Tap Save.

Keep in mind:

Please note, all advertisers are subject to our ad policies. Alcohol is a restricted category under Facebook’s advertising policies, regardless of whether you choose to see to see fewer of these ads. Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.

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