Adjust your Ad topic preferences on Instagram
We want the ads you see while on Instagram to be personalized and relevant for you. To help influence your ad experience, you can choose to see less ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics. Please note, the social issues, elections or politics topic preference is not available in every country.
To adjust your Ad topic preferences
Instagram app for Android and iPhone
  1. Tap profile or your profile picture in the bottom right to go to your profile.
  2. Tap more options in the top right.
  3. Tap Accounts Center, then tap Ad preferences.
  4. Tap Ad topics.
  5. Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
  6. To see less of an ad topic, tap the topic you want to see less of and then select Show less ads about this topic.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try this:
  1. Tap profile or your profile picture in the bottom right to go to your profile.
  2. Tap more options in the top right.
  3. Tap Ads, then tap Ad topics.
  4. Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
  5. To see less of an ad topic, tap the topic you want to see less of and then select Show less ads about this topic.
On the Ad topics page, you’ll now see this topic under Your ad topic choices. You can change your preference at any time by selecting a topic and choosing No preference.
You can also browse for all ad topics and choose to see less of the ones you aren’t interested in by using the search bar at the top of the Ad topics page.
Note:
  • Your ad topic preference selections will apply across your Facebook and Instagram accounts if you have linked them. If you have not linked your accounts, you can learn how to update your ad topic settings for the ads you see on Facebook and on other Meta Company Products.
  • If you choose to see less of an ad topic, you won’t get as many ads about that topic, and advertisers can’t target you based on an interest in it. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad and we’ll use your feedback to improve the relevance of the ads you see.
For teen users
This experience might not be immediately available to all teens. Once available, you can influence what your ads are about by using your Ad topic controls.
  1. Tap profile or your profile picture in the bottom right to go to your profile.
  2. Tap more options in the top right.
  3. Tap Accounts Center, then tap Ad preferences.
  4. Tap Ad topics.
  5. Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
  6. To see less of an ad topic, tap the topic you want to see less of and then select Show less ads about this topic.
Note: Not everyone will be able to access this setting in Accounts Center at this time. If these steps don't work for you, try this:
  1. Tap profile or your profile picture in the bottom right to go to your profile.
  2. Tap more options in the top right.
  3. Tap Ads, then tap Ad topics.
  4. Below Ad topics advertisers can use to reach you, you’ll see topics that represent interest categories advertisers can use to reach you. We add you to these categories based on your activity.
  5. To see less of an ad topic, tap the topic you want to see less of and then select Show less ads about this topic.
On the Ad topics page, you’ll now see this topic under Your ad topic choices. You can change your preference at any time by selecting a topic and choosing No preference.
You can also browse for all ad topics and choose to see less of the ones you aren’t interested in by using the search bar at the top of the Ad topics page.
Note:
  • Your ad topic preference selections will apply across your Facebook and Instagram accounts if you have linked them. If you have not linked your accounts, you can learn how to update your ad topic settings for the ads you see on Facebook and on other Meta Company Products.
  • If you choose to see less of an ad topic, you won’t get as many ads about that topic, and advertisers can’t target you based on an interest in it. You may still see some ads related to these topics even if you chose to see less of them. If you do see an ad related to a topic that you chose to see fewer of, you can hide the ad and we’ll use your feedback to improve the relevance of the ads you see.
  • Please note that until you turn 18 years old (20 in Thailand and 21 in Indonesia), certain topics will automatically be set to Show less ads about this topic and you won’t be able to change it.
All advertisers are subject to our ad policies. Ads that promote or reference restricted content categories must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws.
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