View Branded Content Insights in Business Manager

Business partners can view insights for branded content they've been tagged in.

Before you begin

  • Once a business partner has been tagged in a post or a story, they'll be able to see organic insights on the Branded Content section of Page Insights.
  • For posts in Feed, businesses will be able to see reach and engagement.
  • For stories, tagged business partners will have a 14-day window to see reach, taps forward, taps backward, replies and exits. Creators will continue to see metrics directly on Instagram insights, as opposed to Page Insights on Facebook.
  • Stories insights will last only 14 days.

View Branded Content Insights in Business Manager

To view the performance of your branded content posts and stories in Business Manager:

  1. Go to Business Manager
  2. Under Measure & Report, click Branded Content
  3. View your insights
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