View Branded Content Insights in Business Manager
Business partners can view insights for branded content they've been tagged in.
Before you begin
- Once a business partner has been tagged in a post or a story, they'll be able to see organic insights on the Branded Content section of Page Insights.
- For posts in Feed, businesses will be able to see reach and engagement.
- For stories, tagged business partners will have a 14-day window to see reach, taps forward, taps backward, replies and exits. Creators will continue to see metrics directly on Instagram insights, as opposed to Page Insights on Facebook.
- Stories insights will last only 14 days.
View Branded Content Insights in Business Manager
To view the performance of your branded content posts and stories in Business Manager:
- Go to Business Manager
- Under Measure & Report, click Branded Content
- View your insights