How do shops on Instagram work?

Shops on Instagram are only available on the Instagram mobile app on your iPhone or Android device.

Shops showcase a seller's items and allow you to see and buy products on Instagram. In a seller's shop, you can look through their collections, which may have been customized by the seller, so you see the most relevant items.

To see a seller’s shop:

  1. Go to the profile of the seller you want to browse.
  2. Tap View Shop.

When buying from sellers on Instagram, you can checkout directly in the app with Facebook Pay for a seamless and secure shopping experience. You will also have access to order details and customer support for payment inquiries.

If you tap View on Website on a product page that directs you to a seller’s website to complete the transaction, you will no longer be on Instagram. This means that your activity (including any purchases you make) will be governed by the seller’s privacy policy and terms of service.

Learn more about shopping on Instagram, how to avoid scams on Instagram and how to get support.

How does my activity impact data collection and the ads I see?

Shops is a Facebook Product. When you view a seller's shop, it is personalized for you and uses your data to provide services, as described in our Instagram Terms of Use. Our Data Policy details how your information is used to provide, personalize and improve our products, including for ads.

This means that your activity may influence what you see in individual shops, our Shop tabs, or elsewhere on Instagram and Facebook, including ads. For instance, if you look through collections of bicycles in a seller's shop, you might see more content (including ads) about bicycles on other Facebook Products.

Learn more about how we collect, use and share information and your rights in our Data Policy.

Setting up a shop on Instagram

If you are a seller interested in setting up a shop on Instagram, learn more about how Shops work, how to set up a shop and how to customize your shop in the Facebook Business Help Center.

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